Salvatore Macrí Email & Phone Number

Levallois-Perret, Fr

Paris Et Périphérie

SEM- Strategic analysis of data to take decisions - Google Ads & Bing Ads Campaigns in French, Italian & Spanish (text andextensions, cpc, tCPA, keywords, keywords bid adjustments, Geographical bid adjustments, device bid adjustments, Audience bid adjustments, auction insights analysis and corrections)- Display and Gmail ads- Smart shopping and Google Shopping Campaigns- Discovery Campaigns- Youtube Ads- Monitoring and optimising ADS… Show more SEM- Strategic analysis of data to take decisions - Google Ads & Bing Ads Campaigns in French, Italian & Spanish (text andextensions, cpc, tCPA, keywords, keywords bid adjustments, Geographical bid adjustments, device bid adjustments, Audience bid adjustments, auction insights analysis and corrections)- Display and Gmail ads- Smart shopping and Google Shopping Campaigns- Discovery Campaigns- Youtube Ads- Monitoring and optimising ADS campaigns- Remarketing Campaigns on Google Ads- Facebook Ads & Remarketing- Data reportingSEO¤ Technical SEO- Set Schema.org markup- Follow up via Google Search Console- Continued improvement of on site SEO ¤ Semantic SEO- Keyword research- Page optimization (title, meta description, Heading tags...)- Link building strategy for all CertiDeal Markets- Selection of the Keywords Clusters for content creationE-MERCHANDISING & CRO- Weekly website update with promotional operations- Product pages Optimization- Menu Optimization- Catalogue update- Heatmaps analysis and recover of not functional website featuresE-MAILING & AUTOMATION- Email automation Workflows- Customer segmentation- Weekly Newsletter concept & set-upMANAGEMENT- Helping the Head of Growth in Team management tasks- Managing international Customer Success agents on the pre-sales activity and supervising the post-sales one- Operational support to Country Managers - Internal process optimisation - External resources management (agencies, freelancers, affiliates etc.)BUSINESS LOCALISATION- Website translations- Media relations - Business Development- Activation of acquisition channelsMEDIA RELATIONS & INFLUENCE MARKETING- Managing the PR agencies to get coverage in the national press in the Countries I manage- Managing Influence marketing agencies to launch influence campaigns- Direct connections with Influencers - Creation of Influencers' Database Show less

Paris Et Périphérie

SEM- Creation of advertising campaigns on Google Ads & Bing Ads (text and extensions, cpc, keywords)- Display and Gmail ads- Smart shopping set up- Showcase set-up- Monitoring and optimising ADS campaigns - Set up and monitor performances of retargeting tools (Squadata, Criteo, Carts Guru)- Set up Facebook Ads- Data reporting SEO¤ Technical SEO- Page speed optimisation - Responsive design-… Show more SEM- Creation of advertising campaigns on Google Ads & Bing Ads (text and extensions, cpc, keywords)- Display and Gmail ads- Smart shopping set up- Showcase set-up- Monitoring and optimising ADS campaigns - Set up and monitor performances of retargeting tools (Squadata, Criteo, Carts Guru)- Set up Facebook Ads- Data reporting SEO¤ Technical SEO- Page speed optimisation - Responsive design- 301 redirects and canonical pages- 404 errors - Set Schema.org markup - Hn hierarchy and alt tags- Noindex meta robots - Block bots via robots.txt- Toxic links disavow- Follow up via Google Search Console ¤ Semantic SEO- Keyword research- Titles, meta description and alt optimisation- Optimise Hn and category descriptions- Internal links- Link building - Update old content with relevant traffic and creation of new topics E-MERCHANDISING- Promotion of new collections- Weekly website update - Reinsurance elements- Promo banners on product pages- Menu internal linking- Search bar behaviour optimisation- Landing pages - Customers' journey optimisation- Cross & upselling products on product pagesPARTNERSHIPS- Affiliation contracts with partners based on pourcentage of the generated sales or traffic.- Ads banners placements- Win-win partnerships with bloggers and influencers INTERNATIONALISATIONActive player on development of international markets (Italy, Spain, Germany) - Set up of acquisition channels (SEM and SEO)- Set up retention process (email marketing, email automations)EMAIL MARKETING CAMPAIGNS- Set up commercial rules- Define segmenst to be touched for each campaign and acquisition channels to be involved- Ensure dead lines for email launch- Landing pages creation- Program launch date and timesMARKETING AUTOMATION- Set up email automation workflows to retain and reactivate contacts- Set up Messenger bot workflows to promote contests and promotions Show less

Levallois-Perret

EXTERNAL MISSIONS- Customer's journey analytics to find out the pain points and suggest corrections in order to reduce cart abandonment and raise conversion rate for a car's repair online bookings website.- Website analysis to schedule improvements of User Experience for new webisite release (css and html elements behaviour, wording, colours, search bar, booking process, page responsiveness, etc.) for a car repair bookings website of a main automotive brand. - Landing… Show more EXTERNAL MISSIONS- Customer's journey analytics to find out the pain points and suggest corrections in order to reduce cart abandonment and raise conversion rate for a car's repair online bookings website.- Website analysis to schedule improvements of User Experience for new webisite release (css and html elements behaviour, wording, colours, search bar, booking process, page responsiveness, etc.) for a car repair bookings website of a main automotive brand. - Landing pages optimization following design and growth hacking best practices.- SEO Audits to suggest technical and semantic optimizations (keyword analisys, meta data and page speed optimizations, headings hierrachy, content improvements) for a big data agency website.- Market and competitors analysis to list the best practices and define the basic services to be integrated into a new mobile app and a website for an internet banking solution.- Meetings with clients to discuss about suggestions made and manners to set it up.INTERNAL MISSION- Define a clear employer-brand identity following company core values to communicate more efficiently with potential candidates in an higly competitive job market. This mission was directed to raise the employment conversion rate for developers' profiles and it involved external and internal communication, candidates scouting, recruiting & onboarding process, visibility etc.- Blog posting SEO optimization - Community Management on Linkedin Show less

Paris Area, France

COMMUNITY MANAGEMENT- Animate the online communities- Recruitment of new members- Customer relationship management on social networks and by email- Research and relations with influencers- Press and bloggers relations- Editorial Calendar- Content curation- Online contests- Facebook ADs- Newslettering RECRUITMENT:- Job postings on job search platforms and digital marketing and fashion schools- Job Candidate profiles selection and… Show more COMMUNITY MANAGEMENT- Animate the online communities- Recruitment of new members- Customer relationship management on social networks and by email- Research and relations with influencers- Press and bloggers relations- Editorial Calendar- Content curation- Online contests- Facebook ADs- Newslettering RECRUITMENT:- Job postings on job search platforms and digital marketing and fashion schools- Job Candidate profiles selection and contactWEB MARKETING / DIGITAL STRATEGY- Defining the KPIs- Defining the communication strategy on social networks- Creation of the new e-commerce website according to UX-UI criteria and Optimize the content to generate leads (CTA, newsletter's subscriptions)- SEO- Data analisys and reportingTOOLS- HTML/CSS- Wordpress- Woocommerce- Photoshop/Illustrator/Lightroom- Inkscape- Mail Chimp/Sendinblue- Google Adwords & Google Search Console- Pack Office- Feedly Show less

Paris Area, France

COMMUNITY MANAGEMENT- Animate TBLR community- Recruitment of new members- Customer relationship on social networks- Research and relations with influencers- Content curation- Editorial Calendar- Online contests- Facebook ADs- NewsletteringWEB MARKETING / DIGITAL STRATEGY / GROWTH HACKING- Defining the KPIs & goals- Defining the communication strategy on social networks- Creation of the e-commerce website and products… Show more COMMUNITY MANAGEMENT- Animate TBLR community- Recruitment of new members- Customer relationship on social networks- Research and relations with influencers- Content curation- Editorial Calendar- Online contests- Facebook ADs- NewsletteringWEB MARKETING / DIGITAL STRATEGY / GROWTH HACKING- Defining the KPIs & goals- Defining the communication strategy on social networks- Creation of the e-commerce website and products catalog- SEO (on & off site)- A/B testing- Automation on social networks (retweets, likes, reposts)- Funnel analysis & optimization- Website scrapingTOOLS- HTML/CSS- Wordpress- Woocommerce- Photoshop/Illustrator/Lightroom- Inkscape- Mail Chimp/Sendinblue- Google Adwords & Google Search Console- Pack Office- Feedly- IFTTT- Social Shaker- Insta bot- Scrape box Show less

Paris Area, France

Responsible to manage and motivate a team of 10 elements, following the best practices and values of Hyatt. Provide authentic hospitality and a meaningful experience to all hotel's guests with care and attention to detail. Take all the necessary decisions to satisfy and exceed guests' expectations. Direct the Rooms Controller to ensure an efficient communication with the Housekeeping and Technical Service. Revenue management skills to manage the rooms inventory on partners’… Show more Responsible to manage and motivate a team of 10 elements, following the best practices and values of Hyatt. Provide authentic hospitality and a meaningful experience to all hotel's guests with care and attention to detail. Take all the necessary decisions to satisfy and exceed guests' expectations. Direct the Rooms Controller to ensure an efficient communication with the Housekeeping and Technical Service. Revenue management skills to manage the rooms inventory on partners’ websites. Organize relocations in case of overbooking. Share knowledge to ensure colleagues’ professional growth and drive the team to the achievement of the annual financial & guests’ satisfaction goals.Directly involved in the "Green Program" for the protection of the environment, "Maddie the Bee", as designer of "Maddie", the mascot of the program, and visual conceptualizer of the related promotional and informational material, accordingly with the hotel's management guidelines. Show less

Greater Paris Metropolitan Region

Responsible to manage the night team, prepare the weekly working plan, delegate tasks. Charged of hotel security. Billing and invoicing controller in cooperation with the Account Dept.

Paris Area, France

Welcoming guests, check-in & check-out, upselling, till checker, conciergerie

Valencia, Spain

Duty management, welcoming guests, check-ins & check-outs, upselling, till checker, conciergerie.Charged of hotel security. Billing and invoicing controller in cooperation with the Account Dept.

Rimini Area, Italy

Welcoming guests, check-ins & check-outs, upselling, till checker, conciergerie.Charged of hotel security. Billing and invoicing controller in cooperation with the Account Dept.

Master’S Degree, Economics, Master'S Degree In Tourism'S Economics

Activities and Societies: Bass player & guitarist. Futsal Subjects studied : Micro-economy, Macro-economy, Statistics, Accountings, Maths.

Bachelor’S Degree, Social Medias & Digital Marketing

SKILLS - COMMUNITY MANAGEMENT Writing and presentation skills Interact with communities of customers/followers across social networks.

Classical Civilisation A Level, Philosophy, Art'S History, Latin And Greek Language And Civilization, High School Diploma

Activities and Societies: Class representative from 1995 till 1999. Study of Greek and Latin ancient civilisation, languages.