Co-Founder & Partner at I&S Digital | Digital Marketing Strategist | AI Marketing | Web & App Development | Branding & Growth ExpertLeading I&S Digital to redefine digital marketing excellence. With 7 years of experience, we specialize in:SEO & SEM: Driving organic and paid search performanceSMM & PPC: Boosting social media presence and ad effectivenessContent Strategy: Crafting compelling content for engagement and growthBranding: Building and enhancing brand identityReady to transform your marketing approach? Connect with me to explore how we can achieve extraordinary results together

• Group IT Manager for Brainchild Communications, Starcom Pakistan, Publicis Groupe, Telenest and Marchant Holdings• Leading IT infrastructure refresh including data center upgrade and Disaster Recovery site implementation.• Managing 10+ corporate application portfolios offered as B2B and B2C• Migrated Exchange and Data Drive Services from G SUITE to O365 across group.• Managing AWS and Microsoft Cloud infrastructure for Group• Implemented Service Delivery Center in Pakistan for Publicis Groupe in Pakistan with 200 agents including creative and infrastructure resources.• Managing global IT services for Publicis Groupe and StarcomWW in Pakistan• Established IT policy framework and SOP for the group.Projects:Office 365 E3 ImplementationSharePoint ImplementationService Delivery CenterDisaster Recovery site

• Lead application and infrastructure teams in accomplishing assigned projects and providing daily operational support to company users.• Lead IT Digitalization planning for Abudawood Pakistan at group level for Digital Transformationo Partnering with Saudi IT team for implementation of centralized serviceso Reviewing local application systems for integration with SAP and replacement of local applications with centralize solutions • Plan, Execute, Manage & Close-out IT projects finalized by Management in yearly Goal Setting process.• Understand business challenges and translate them into requirements and solutions• Manage budgets & contracts of IT department pertaining to IT Infrastructure and Applications including IT projects • Managed implementation of new company’s new Sales application across Pakistan; ensuring no business downtime/impact.• Managed implementation of Office 365 E5 service with migration of on-prem exchange to MS Cloud• Implement approved IT policies, processes & procedures and monitor adherence.

• Head Global Technology Services in Philip Morris Pakistan.• Technical consultant for IT enterprise solutions for corporate functions, commercials and operations.• Lead design and development of GLOW: digital solution to track finished goods. The tool was the central repository for product tracking from Manufacturing Floor → Warehouse → Sales Distribution.• Lead design and development of MES: digital solution Manufacturing Execution System. The tool used for automation and monitoring of Manufacturing Floors: Primary (Finished Goods) Secondary (Raw Materials).• Lead design and development of DMS: digital solution for Distribution Management. The tool used for automation and monitoring of demand and supply of Finished Goods, supporting Sales and Sales Finance team.• Lead design and development of DFT: Digital Fitness Tracker. Mobile app developed for user engagement and technology learning.• SME for E-Banking, GLAP (Green Leaf Automation), Pay2U (Payroll), TIS (Time Information System), Factory Floor Systems (PSS, PriMat & Genesis).• Collaborated with operations, finance and internal audit team for closure of one manufacturing site at Kotri with complete archiving of IT systems and reconciliation hardware with FAR.Projects:GLOW Distribution Management System (DMS)Manufacturing Execution System (MES) Digital Fitness Tracker

• Leading IS Technical Infrastructure team in Philip Morris Pakistan• Maintaining 6 data centers across Pakistan • Lead IS corporate audit for IS department with acceptable report • Physical Servers Reduction (Target 10%), achieved 30% reduction until now by virtualizing services• Implemented PMI standards for Business Continuity Plan, deployed new Business Continuity site Islamabad Projects: > Cisco Meraki Infrastructure for small offices > Skype for Business (Unified Communication) > Business Continuity Site readiness (Recieved ABCD (Above & Beyond Call of Duty) Award) > IBEX – Factory infrastructure revamp

• Worked as Local Security Officer for 3 affiliates (Pakistan, India & Bangladesh) • Worked closely with Internal Controls and Compliance for audit and compliance investigations • Perform Integrated Risk Assessment of company and defined ITGC controls for 2015-16 • Enhanced Special Situation & Cyber Attack readiness Projects: > E-Banking automated setup with Duetsche Bank (Recieved ABCD (Above & Beyond Call of Duty) Award) > Privileged Access Management > Data Leak Prevention

• Maintained 30+ local servers at 6 different sites • Managed network and technology vendors including Orange Business Services, HP, DELL and local ISPs • Apply PMI processes and procedures in information security, create awareness & conduct trainings, perform due diligence (over processes, projects, systems and third party service providers) Projects: > Sales Force Automation (SFA) (Recieved ABCD (Above & Beyond Call of Duty) Award) > Windows Server OS upgrade

• Worked as Network and System Administrator internally in Al Futtaim Pakistan Private Limited, administrating all three branches Karachi, Islamabad and Lahore • Installed, configured and support Fortigate UTM (Unified Thread Management) device product of Fortinet to different clients (including Engro Polymers, JS Bank, Primatics Financials, and etcetera) • Installed, Configured and support Microsoft Exchange Server 2010 in Al Futtaim Pakistan Private Limited Projects: > RTLS (Real Time Location System) and Perimeter Fencing at ENI Pakistan > Alcatel PaBX migration from OXE 8 to OXE 9 at ENI Pakistan > HP Servers and Network security deployment at HUBCO Power plant

• Installing and operating Windows desktop and server operating systems • Monitored the in-house installation of BTS (Base Transmission Station) PICO device of Ufone(GSM provider) • Travelled to client sites to help with installation, deployment, and troubleshooting