• Responsible for handling North Region • Handling business worth of more than 10 Million per Month• Managing the team of 8 members (6- Sr.2 TSOS)• Responsible for the business growth in the given area with the right mix• Responsible for the smooth execution of Brand and Trade Category plans• Daily/Weekly/Monthly Sales planning and Execution• Productivity/Availability/Drop size and Visibility Tracking• Day end / Month end activities• Implementation of company's SOP and best Practices• Distributor Sales force training and development on regular basis• Daily Monitoring of Reports and subsequent action plans• Eye on Competitor activities• Extensive working on Geo Expansion for rapid business growth

• Plans to share with the team for achievement of secondary targets of the region and primary targets in terms of Company’s SKUs/Brands volume, availability and visibility.• Handle the all Markets, Key Accounts and Outer Distributors.• Maintaining and matching distributor inventory on his floor.• Visiting the market for back check of Field Force, conversion/retention of outlets, key accounts management, training of Field Force, competitor information and information validation, counterfeit and Infringements Information.• Managing the team of Order Booker & Suppliers, the Distributors and keeping them motivated and aligned them with the Policies & Procedure of Company.

• Plans to share with the team for achievement of secondary targets of the region and primary targets in terms of Company’s SKUs/Brands volume, availability and visibility.• Handle the all Markets, Key Accounts and Outer Distributors.• Maintaining and matching distributor inventory on his floor.• Visiting the market for back check of Field Force, conversion/retention of outlets, key accounts management, training of Field Force, competitor information and information validation, counterfeit and Infringements Information.• Managing the team of Order Booker & Suppliers, the Distributors and keeping them motivated and aligned them with the Policies & Procedure of Company.

• Planning and implementing for the achievement of annual targets.• Cover the KPK Local Market and Outer Distributors like Mardan, Nowshera, Mingora, Temergara, Kohat, and Bannu& DI Khan.• Ensuring effective coverage of the market by covering all potential outlets –permanent journey plan (PJP).• Keep record of the distributers inventory.• To worked in all CSD in my Region (Peshawar CSD Super Store, Nowshera,Kohat,Mardan)• Managing distributor’s remuneration, ROI, Stock, Coverage & Productivity, on-time payment to the Company, maintaining warehouse standards and field force back checks. Always keeping 1~2 prospective parties for distribution in hand.• Managing the team of Order Booker & Suppliers, the Distributors and keeping them motivated and aligned them with Anfords Pakistan Policies& Procedures

As the Field Sales Executive at NPD, I initially managed a team of 5 OB's in the retail channel and after successful completion of that assignment, I was tasked by the management to lead the out station business with the following KPIs(ensured 100% compliance):-6 Month Growth Plan-100% value & volume growth-Execution of Trade Marketing Plans-All visibility initiatives rolled out in outstation channel for the first time in the history of L'Oreal Pakistan-Hiring and retention of suitable resources-Shop Listing of all SD Towns-Developing productivity criteria of distributors-Educating distributors about sales KPI's like coverage, drop size, visibility Deployment of Trade Marketing Initiatives:-Garnier Perfect Store Program-Utilized allocation of 100 Garnier Brand Blocks-L'Oreal Paris Red Block Program- Utilized allocation of 100 L'Oreal Paris Shampoo Red Blocks-L'Oreal Paris SSS ProgramEnsured proper contracts and in store visibility as per program criteria. This was a major boost in out station business as metro town visibility plans were executed with excellence in out stations for the first time. Based on this success, management rolled out in store visibility plan for outstations nationally with our execution as the bench mark.

• Consult with distributors about company’s products and service needs they want. • Analyse what the customer says they want and need then tailor it to what Company offers.• Coordinating the Distributors activities through out Region for the Company product.• Providing training to the Sales Representative (SR), of company operated Sales & Services.• Retailing and distributing sales targets among the Business Development.• Controlling and distributing POS material in the market.• Searching and development of new areas for the expansion of product.