Vendy reimagines promotional merchandise, offering stylish, innovative swag that enhances branding and elevates employee satisfaction. Our focus is on creating fashion-forward items, sustainable practices, and tailored solutions for organizations seeking a fresh approach to brand representation.

Bringing value to our partners every day with the power of distribution and market capillarity.

We invest and advise early-stage healthcare startups (Pre-Seed thru Series B). We represent a ‘tribe’ of healthcare operators with deep expertise in health-tech.

Grew the supply side 650% over a period of 6 months through strategic partnerships, competitor portfolio acquisitions, performance marketing optimization, and grassroots initiatives. while maintaining an NPS score of 100 (Org’s highest). Set up the go-to-market strategy, led the operational roadmap, and built the foundations to achieve growth at scale - reporting to the Chief Marketing Officer, having full ownership of the P&L. Conducted operational analyses and financial modeling - including but not limited to ratio analysis, LTV:CAC, unit economics, sensitivity analysis, and horizontal/vertical analysis - to set up the path towards profitability.

Led the development of digital products to improve network activation, engagement, and performance, resulting in a 12% YoY decrease in acquisition spend and seven-digit cost savings. Established foundational product enablement capabilities, leading a cross-functional team and gaining the trust of the C-Suite for additional resources. Spearheading AI-powered chatbots and virtual assistance led to a 15% increase in user satisfaction scores and a 45% decrease in customer escalation resolution time. My efforts optimized operations, reduced costs, and enhanced the overall customer experience.

As employee #25 I built and led a 23-member operations team, driving the supply-side strategy and execution. Over 18 months, the supply base grew by 6x while retention rates improved by 23% annually. Played a key role in securing $85M+ in funding from notable investors like Comcast Ventures and Tiger Global. Spearheading a joint venture with a leading health practitioners sourcing firm resulted in a 50% reduction in supply acquisition costs and a 33% increase in supply retention, leading to substantial six-digit savings annually.

Vendy is introducing to the ridesharing industry what is arguably the most effective embedded marketing and distribution channel for brands to boost sales, for drivers to earn extra cash, for passengers to have an enhanced riding experience, and for TNC companies to decrease acquisition and engagement spend. Share your experience with us @getvendy!

Led the strategy and operations for Lyft's driver growth, engagement, and rentals business lines across the entire state of Florida. Scaled the presence of Lyft in the region by building a team of 15 employees and contractors. Additionally, I managed driver onboarding and support initiatives while keeping compliance and regulatory requirements.

As the first Operations hire in the market, I helped lead the growth of Lyft across Miami and its surrounding areas. Responsibilities included building, developing, and leading a team, data analysis, developing and implementing incentives to achieve marketplace balance, launching multiple initiatives to build supply in order to meet growing demand, and P&L management.

Expanded the supply-side of the marketplace (American Express accepting merchants) by identifying new market opportunities, analyzing market needs, and leveraging quantitative and qualitative KPIs. Utilizing internal and external data sources, I analyzed market patterns and forecasted consumer behavior, enabling merchant-base growth and success. Overseeing data vendor relations contracts totaling $4.2 million, I led a cross-functional agile team in developing data-based business intelligence products. These products enhanced the operational excellence of sales and marketing teams, facilitating valuable interactions throughout the small merchant life cycle.

Punto is a U.S. based Start-up Company that develops and commercializes mobile points of sale (mPOS) for the Latin-American market.

Oversaw all purchasing activities for 13 new product development projects with spend of $30 million per year. Develop supply base for new technologies and improve product total cost of ownership. Achieved $1.5 million of cost reduction/avoidance over a 2 year period by leveraging Six Sigma methodology. Provided guidance to upper management to make strategic decisions through provision of financial analyses.

Increased 25% manufacturing line productivity resulting in $8 million additional yearly revenue by restructuring resources utilization. Provided direction to Operations and Logistics management team to make tactical decisions by managing demand/capacity data entry and providing statistics for three main plants in U.S., China, and France. Collaborated with Human Resources Department on prescreening and interviewing approximately 200 candidates for fulltime and internship programs.