Sam A. Email & Phone Number

Building and managing our data platforms and data solutions• Coding and implementation of a world class reporting data solutions using Teradata SQL• Contributing to the architectural direction and design• Undertaking functional and non-functional systems design from user requirements and preparing and reviewing suitable functional specifications.• Actively managing production incidents and engage external vendors, IT management and business stakeholders• Implementing end-to-end DW solutions

Sydney, Australia

Provide Insights within the social media space for the airlineMajor achievement - Was awarded with the top 50 employees within the Qantas organisation (of 32K+ employees). •Understanding key processes and architecture around the digital space •Manage data requirements for digital campaigns and processing within Audience Manager•Seek and utilise external data to enrich the information we have on members to improve segmentation•Data collection from multiple core systems to develop propensity and attribution models for the use of Media Mix Models (MMM) to drive efficient marketing spend strategies•Perform pre-campaign analysis to identify target customers for digital •Develop dashboards and data visualisation reports•Experience using database extraction, processing and visualisation tools like SQL, Tableau, SAS, Adobe Audience Manager•Provide Customer/Program Insights, analysis and advice on potential improvements to Marketing business effectiveness•Support the business in their understanding and usage of business insights•Data management on airline and non-airline core models

- Insights and planing- Segmentation- Reporting and analysis- End to end campaign processing including optimisation and process reviewing/improvements.• Manage all aspects in driving, monitoring, analysis and reporting of the Financial Services program, one of the biggest revenue portfolios with Qantas/ Qanats Frequent Flyer Loyalty.• Build meaningful dashboards and communicate trends and profiling to drive insights and decisioning• Develop and recommend the use of statistical and data models to support the campaign optimisation for Financial Services.• Look for key performance indicators to drive pre-campaign analysis and future campaigns• Providing recommendations on data availability and proactively looking for campaign specific opportunities and opportunities within member base and recommending to marketing manager• Where appropriate, challenging the thinking of internal stakeholders to ensure the best outcomes for QFF members and the business• Ensure quality and quantity of target leads is sustainable among Financial Services and other business verticals.• Seek and utilise external data to enrich the information we have on members to improve segmentation• All campaigns executed with pre-campaign analysis, data delivered on time, no data issue and campaign design to facilitate reporting.• Identify and report any data integrity issues.• Closely work with Marketing Managers and Commercial Manager to identify the campaign design which facilitates campaign measurement and ensure this is captured into data brief.• Provide business with regular and relevant campaign reporting.• Automate campaign reporting and reduce ad hoc reporting of campaigns. • All campaign tracked and report back to business with recommendations for future improvement eg. Test cells, increase control groups.

Identification and selection of opportunities to retain and grow the relationship with our customers through report analysis and marketing campaigns.• Managing all the aspects within the end-to-end campaign process through various channels including Direct Mail, Outbound, Telesales teams and to the Network. Being involved initially from Business case and pre-analysis scope sizing to channel delivery and post-analysis results and insights. • Analysis and tracking of the performance of product and segment specific initiatives based on business outcomes to be presented in management reports.• Gather insights and make recommendations from results to pro-actively drive and improve campaign process, performance and operations. Managing the full cycle from execution to front line feedback on campaign improvements and processes.• Working with business unit managers to develop and drive targeted marketing campaigns to support business objectives. • Manage stakeholders internally and externally from Marketing and Product to Agencies and Mail-house. Be a mentor and supervising junior staff within the Campaign delivery area.

Providing statistical/policy based risk management capability related to personal customers for all products.• Support the consumer retail business with reporting strategies and ad-hocs to maximize business maintaining acceptable risk and profitability. Providing feedback to business on effectiveness of scorecards, campaigns, risk segments and strategies. • Responsible for recommendations and implementation of credit criteria used in marketing campaigns and offers. 1. Regular review of marketing SDR criteria conducted or as requested by business, and recommendations made to assist the business meeting their targets within agreed credit quality. 2. Tracking individual marketing campaign performance and provide recommendations to improve existing criteria. 3. Review of marketing credit exclusion rules criteria.• Credit Management Reporting – Supervise Monthly/Quarterly reporting for all products (Scorecard decisions, Performance, Applicant profile analysis, statistical validation population shifts, Performance validation etc). Provide and produce effective reporting for ongoing analysis to stakeholders. • Development, management and monitoring of statistical models that are used in automated credit decisioning systems. Create reporting and analysis on requests from various areas of the bank. • Scorecard Development and Implementation – Management/Preparation/Reviewing of data and being the main contact for external developers, IT and business areas for scorecard issues and data captures for internal reporting tools.• Understanding credit cycle, from application through to Collections and using to manage products.• Managing staff, organize training, day-to-day tasks and projects with good time management skills.

Working on customer risk analytics and portfolio analysis.• Provide and produce effective reporting, analysis and recommendations to stakeholders, which allows effective consumer portfolio management that achieves and maintains the maximum sustainable risk adjusted return.• Monitor policies and associated strategies using both standard and ad hoc reports. Make recommendations to the Senior Manager and Product Risk Manager for changes to policy where needed.• Identify through analysis issues and opportunities relating to performance of consumer loan portfolios, scorecards, policies, strategies and marketing campaigns highlighting trends and other variations. Continually revise methodology and techniques to achieve high level of accuracy and validity in the processes.• Participate in development, implementation and testing of scorecards across the Bank. Monitor scorecards and associated strategies using both standard reports as well as executing more complex diagnostic assessment.• Train staff in data extraction, scorecard validation/implementation, Risk management and other areas of analysis and reporting.

Working on customer risk decision systems and portfolio analysis.• The design and production of reports for risk management analysis.• Data extraction from the bank’s core systems and manipulation of data into meaningful reports.• Assisting in project work on Behavioural Scoring, Referred Accounts Centralisation, Loan Review Centralisation (tasks such as monitoring, analysis, performance appraisal etc).• Automation of report design and creation for areas of the bank.• Ad-hoc reporting and analysis on Customer data and Portfolio segment performance.

Bachelor Of Science, Mathematics/Statistics

Activities and Societies: Mathematics Project - How to win in the 90’s (Horse racing odds), - Mathematics and Statistics Research Project.

Associate Diploma In Engineering, Civil Engineering

Education record

Education record