Sam Beardsley Email & Phone Number

Assist clients in campaign planing, optimization, setup, and overall strategy

- 500+ hour curriculum designed around 14 big and small data projects- Coursework includes study of Python, SQL, APIs, web scraping, data cleaning, data storytelling, statistical inference, machine learning, deep learning, NLP, data at scale and software engineering for data scientistsProjects: - Scraped data for 19,000+ games from board game rankings on boardgamegeek.com. Performed exploratory data analysis and clustering to investigate what makes a board game rank well. Utilized machine learning models with Bayesian hyper parameter tuning to predict if a board game will be in the top 1,000 rated games. The final model had a 0.0025 False Positive Rate and a 0.1796 True Positive Rate on an imbalanced data set.- Created a bespoke image data set by scraping Reddit posts from food subreddits. Employed deep learning with convolutional neural networks to classify the food images. Tested networks of my own design and state of the art architectures using transfer learning to ultimately achieve a 93.7% accuracy.

- Regularly worked across and combined data sets each with 100K+ rows (Facebook Ads, Google Ads, Google Analytics, etc.) - Built Tableau dashboards to visualize ad campaign performance and tell data stories around testing and results - Consulted with clients to understand and define their marketing goals- Led strategy, and media plan creation for budgets up to $1MM per month that contain clear rationale, detailed research, and aligned with clients’ goals- Conducted weekly client calls discussing ad campaign performance as well as ongoing strategy and new opportunities for testing- Owned creation, presentation, and overall story telling of in-person client facing quarterly business reviews for both marketing and non-marketing executives- Onboarded and trained new team members at all levels and supported them with continued mentorship- Served as a Tableau “power user,” holding bi-weekly office hours to help my team build visualization, create calculations and solve ongoing issues as well as ad hoc training- Developed and presented training materials to help other teams incorporate new strategies and opportunities

Denver, Colorado

Denver, Colorado

- Fully stewarded clients’ media dollars - Conducted regular campaign deep dives examining audiences, budget, creative, pacing, etc. to uncover optimization opportunities- Created and maintained Tableau dashboards to be used as external reporting across all accounts- Proposed unique reporting views for in-depth campaign analysis- Collaborated with Planner to develop RFPs, testing outlines for client, and project timelines- Led campaign setup within ad servers and other self-managed platforms like Facebook, Pinterest, AdWords, etc. as well as QAs trafficking- Primary point of contact for all vendors; held regular calls to review performance and optimization strategies- Managed all IOs ensuring they are executed in a timely fashion and led monthly vendor billing- Ensured all Floodlights and vendor pixels are received and correctly placed in Google Tag Manager in a timely fashion- Owned weekly reporting and main lead for writing and presenting campaign insights- Approved all coordinator trafficking on self-serve ad platforms- Collaborated with Planner on outlines and charts for the client facing quarterly business review presentations as well as generated and analyzed reports to uncover insights and tactical opportunities- Provided suggestions for creative recommendations and testing

Greater Denver Area

- Tracked and optimized revenue across multiple programmatic advertising platforms- Vetted and coordinated implementation of new advertising partners- Stayed abreast of industry trends evaluating potential opportunities- Generated monthly ad network revenue report- Maintained existing campaign management responsibilities

New York, Ny

- Served as primary point of contact for 30+ clients- Maintained inventory for web and e-mail placements using Open Adsteam- Coordinated campaign launch with trafficking team- Generated regular campaign reporting in Excel- Reconciled monthly billing- Troubleshot campaign issues including tracking discrepancies

New York, Ny

- Oversaw day to day delivery of direct sold pre-roll and display ad campaigns - Optimized campaign performance while meeting margin goals- Coordinated traffic acquisition, media buys and SEM with networks/partner sites to fulfill inventory needs- Reported campaign performance to the management and sales teams and clients- Performed campaign setup in DoubleClick for Publishers, and QA/troubleshooting checks as necessary- Provided ad hoc analytic support for direct sold and backfill campaigns as well as tech initiatives

Data Science

Bachelor'S Degree, Philosophy

Minor, Mathematics