Digital Commerce Technology Specialist, advocating PrestaShop modernization, Open-source enthusiast.I always follow KISS "Keep It Simple Stupid" principle, and I believe that digital selling is a journey and the monolithic can be a good starting point. **You do not need a tractor to shovel a small garden**The philosophy behind why PrestaShop: There are a lot of reasons to say that I believe in open-source (removing vendor lock-in, power of community based projects, etc..), so I'm interested into open eCommerce platforms. Take a look at the statistics for the popularity of different eCommerce platforms:https://trends.builtwith.com/shophttps://w3techs.com/technologies/overview/content_managementYou see there are a lot of well-known and popular open solutions, top three of them: WooCommerce, Magento and PrestaShop. Popularity is not the only metric to choose a technology, but all of the mentioned solutions have some characteristics in common: they have been reliable for many years and they have a powerful community. WooCommerce: is a Wordpress plugin, WP is popular enough and is plugin-rich but is not originally designed for online selling, so if the brand grows fast, we may need performance tweaks (and probably re-platforming), however It works perfectly for CMS/blogging.Magento (Adobe Commerce): is too much enterprise, hard to maintain and hard to operate. A look at its EAV data structure shows that it aims to fit ERP systems and meet a scalable system requirements, and the result is a bloated monolithic software. It's not a good solution for small to medium size shops.PrestaShop: technically it's a moderate solution, internal tech is not perfect for developers, however it's good enough as a starting point, additionally the default installation is highly SEO-friendly without needing for any extension or plugin. That's why I believe in PrestaShop, actually to start selling online and to grow, merchants don't need cutting-edge software or a super computer, it's a journey, and don't panic with technical debt, changing things is always a part of growth.We are working on PrestaShop to show that digital brands' growth is not limited by the PrestaShop technology stack. Main projects:🟢 PrestaShop REST API for Integrations front-endshttps://www.binshops.com/prestashop-api🟢 Headless PrestaShop PWAhttps://www.binshops.com/prestashop-headless-pwa🟢 PrestaShop Mobile Apphttps://www.binshops.com/prestashop-mobile-app