My background in the fashion and sportswear industry is expansive, well-connected and informed by a creative strength that has been assiduously honed through my Fashion design degree qualification andmy applied industry experience. Over the last twenty years my career has taken me to Sri Lanka, China, America, Korea and Europe. I have designed for a multitude of high street brands including , F&F, Arcadia,Ted Baker, John Lewis as well as having my own brand of ski wear, retailed in Snow and Rock.I am highly experienced and knowledgeable across the diverse realms of fashion, sportswear, of which I am mostproud of bringing F&F Active brand to market for Tesco. Having exclusively and independently designed F&F active clothing from inception to market, and with the collaboration of Davina McCall,successfully positioned F&F Active 7th in the market share and most recently joined Amazon’s private brands team as brand owner, launching a new global Athleisure brand Aurique.