Sam Birchall is a Reporter. Colleagues describe them as "Sam is without a doubt the best journalist I've worked with in a quarter century of B2B journalism - bright, hard-working, collegiate and fun. Great at getting interviews, building rapport and telling the story - she quickly took to a new sector, with its own opaque jargon, and built up her network of editorial sources and enablers. Sam did this during a period of high-growth for our business, which meant she didn't receive the support and mentoring she deserved, but it never impacted her cheery effectiveness, at creating high-quality, high-impact content. She also knows some very interesting London pubs."