As a key contributor to the successful launch of Little National Hotel in Newcastle, I played an integral role in establishing the hotel's business development and operational processes. My responsibilities included:Opening Team Member: Assisted in setting up core hotel operations, ensuring a smooth and successful launch.Cross-Training in Reservations: Gained expertise in the Opera Cloud PMS, improving overall operational knowledge.Budget Development: Crafted detailed event and room revenue budgets, applying market segmentation to optimize profitability.Client Relations & Rate Negotiation: Established and managed key relationships with TMCs, successfully negotiating competitive rates and ensuring profitable client retention.Revenue Strategy: Collaborated in weekly strategy meetings, aligning sales initiatives with broader financial goals.SOP Implementation: Designed and rolled out SOPs for conference and event management, increasing operational efficiency.Site Inspections: Conducted 130+ site inspections within four months, consistently ensuring client satisfaction.Sales Pipeline Management: Built a sales pipeline of over $500K, with a successful conversion of $425K into confirmed business.Sales & Marketing Strategy: Developed targeted sales and marketing strategies to drive brand visibility and business growth.Sponsorships & Partnerships: Secured strategic sponsorships and partnerships, contributing to the hotel's financial performance.

• Successfully overhauled the sales department, achieving pre-COVID sales figures through strategic hiring, training, and marketing initiatives.• Managed functions for 400+ people, emceed events, and opened a new bar within two weeks, including hiring, training, and developing cocktail menus.• Achieved the reopening of a new bar, revamped the sales team, implemented a Client Relationship Management system, and increased sales to pre-COVID levels.

• Managed day-to-day operations, overseeing 30+ employees with 5 direct reports, and achieved a revenue increase of over 200% year on year.• Launched a new brand and venue, engaged media companies, and facilitated business development, including crowdfunding over $800,000 for expansion.• Implementation of Standard Operating Procedures (SOP’s) and Workplace Health and Safety Management Procedures (WHS)• Developed Annual Budgets and Strategic Business Goals• Development of Sales and Marketing for all aspects of the business

• Successfully built corporate relationships and secured a corporate agreement with the Newcastle Knights, resulting in a $400,000 ROI.• Successfully submitted and won the tender to host the Hunter Valley's Legends Award Dinner, a premier regional event. • Formulated and implemented cross-promotional initiatives, strategically packaging the Health Spa/Retreat, Golf course, and conference facilities to maximize their visibility and appeal.

Being the Conference and Events Sales Manager at the Resort I am responsible for sourcing new business through many different means like networking, management of past clients and prospecting through cold calls just to name a few.I have also Implemented new SOP's and improved the VIP greeting procedures.I have helped the resort gain new business through out of the box thinking when it comes to function spaces and what we are offering.Another aspect to my position is I have taken over the role of the Residential Sales Consultant. Having experience in Real Estate and an understanding of how our resort operates, it has been beneficial in selling our owners property when the time comes. I have sold a number of properties within only days of them coming onto the market and some even off market. Thus bringing in an additional revenue stream to the business.So if you are looking to hold an event with us or looking to sell or buy a property within Raffertys Resort. Please call me today on 0411 447 548