Sam Cane Email & Phone Number

Bournemouth, England, Gb

Weybridge, England, United Kingdom

London, United Kingdom

• Responsible for the overhaul and delivery of core product value proposition materials to support business development and account managers, enabling relevant propositions on a segmented customer basis.• Stakeholder management across multiple global business units, including Shaping our Future.• Working with external strategic consultants, helped to form the value proposition for, and provide guidance towards, the successful implementation of CHEP Automotive’s Supply Chain Visibility project • Creation and implementation of internal staff engagement strategy- helping shift from siloed work environments to a more strategically aligned business.• Strategic case study content creation through video and presentation mediums, requiring engagement up to the business leadership level.• Creation, development, and planned delivery of interactive global training program for digital Asset Tracking and IoT solutions for Brambles global staff base.• Ownership of global internal and external communications, including townhall events, video materials and all corporate newsletter/email materials.• Budget management for marketing spend• Creation of print and digital content to support key external and internal marketing requirements, including management of key agency relationships.• Brand ownership, including global trademark registration duties.• Management of company website including content creation and development.

Key Responsibilities • Working directly with country leadership, commercial and local marketing teams to provide support from a brand and marketing strategy perspective, in line with business objectives and identified growth opportunities.• Development of key commercial copy, branding and design to support EKAD and senior commercial teams on high-value RFQs, from top-to-top meeting presentation materials to professional standard tender documents.• Brand Guardian for CHEP Europe, from creation of brand/office guidelines to review of best practice across Europe for future development.• Point of contact for approval/editing of EU external marketing content• Working with key agencies in the development of sales enablement and brand positioning campaign, collateral and projects• Co-ordinating new content management systems and supporting the implementation of new customer-facing content presentation software.• Working with our Demand Gen team to produce and develop campaigns for our Ease of Doing Business initiatives and new product launchesKey Achievements• Delivery of numerous RFQ and tender documents for major European Key Accounts, including PepsiCo, P&G and Pladis, alongside becoming the trusted marketing support for our European Key Account Directors for multiple European Key Accounts.• Creation and implementation of marketing strategies and managing the launch of new CHEP.com websites for 4 Nordic countries.• Creation of internal award-winning conference video material for global leadership conference• Invited to be a member of the Country Leadership Team for the Nordics

Weybridge, Uk

Key Responsibilities • Creation, development and execution of demand generation campaigns across four key business units (comprising Automotive, Aerospace, Consumer Goods and Oil & Gas sectors) to support company growth objectives.• Design and development of sales collateral and brand materials for both digital and printed delivery to commercial teams on a global basis.• Guardianship of the CHEP Containers and Brambles brands globally.• Creation and delivery of internal communications across CHEP Containers global employee network.• To work with the Global Insights team on promoting our Net Promoter Score activities with customers, securing higher response rates.Key Achievements• Implementation of new conferencing software ‘iMeetLive’ to facilitate global web townhall events for the global Containers team including senior leadership team.• Leading the delivery of the new CHEP Containers global rebrand, from supporting the redevelopment of our values and mission through to production of sales collateral, brand documents, templates and technical documents.• Developing my creative skills to include new software such as Adobe Animate and Premiere Pro, to bring professional video visual content in house. This has saved £16,000 for one project alone (2016 Brambles Leadership Meeting).• Supporting on key RFQ tender documents (inc. Ford, Fiat-Chrysler, Stork) for large clients to help secure new contracts and expand the business.

Stamford Bridge, Fulham

• Co-ordination and execution of marketing activity and specific campaigns for key business areas within Chelsea FC, including Hospitality, Matchdays, Events, Stadium Tours and the Chelsea Health Club & Spa.• Creation and development of annual marketing plans for the above business areas to meet with long-term marketing strategy and budgetary constraints.• Management of key relationships with internal departments alongside external partners, including London & Partners and Trip Advisor.• Management of matchday ‘games makers’ team alongside Chelsea FC sponsor activity to ensure efficient execution.• Analysis and reporting for multi-channel activity for various business areas using internal reports, Google Analytics and PPC analysis.• Working closely with in-house creative team to steer the creative process from day-to-day including advertising and brochures to large-scale event and campaign needs.• Management of various Chelsea FC websites; events, hospitality, stadium tours and the Chelsea Health Club & Spa, to include content creation and contribution to PPC management.• Introduction and management of social media activity for Chelsea Health Club & Spa.• Contribution to the development of the Stamford Bridge brand, to position Stamford Bridge as south west London’s premium entertainment venue via introduction of local business marketing activity and copywriting for website content.• Market research activity comprising site visits to competitor venues in sport hospitality, events and health clubs to create recommendations for the board of directors.• Working closely with digital marketing and CRM departments to segment and target the expansive database, delivering HTML newsletters to external recipients and Chelsea FC members.• Co-ordination of multiple photography shoots across the Chelsea FC business; briefing and creative direction.• Copywriting across multiple business areas for multi-channel use.

London, United Kingdom

• Responsible for marketing and promotional activity for UK wide BBC sites. • Campaign creation and management across BBC premises, focusing on acquisition and retention strategies to grow membership base and subsequently revenue.• Creation and implementation of sub-brands and web-based materials to support the Club's takeover of catering services to 5,000 staff in W12• Creative design for campaign materials: print, POS, digital and online using InDesign CS5.5/6 and Photoshop CS6• Design and implementation of on-site Cafe branding, from decor through to menu design.• Drafting copy for/creating monthly newsletter communications, including an overhaul of newsletter designs for bespoke campaign use.• Maintenance and content management for company website, including event and gym timetable booking• Management of Social Media activity, including Facebook and Twitter.• Event creation and management across London sites.• Liasing with numerous external companies to negotiate exclusive product/services and discounts for Club members, both for London and Salford sites.• Providing support to the sales function to ensure sales targets are met.• Introduction and management of targeted database HTML email marketing system.

Key Responsibilities • Produced advertising and promotional artwork (Print and Online) for multiple brands with Corel Graphic Suite.• Produced promotional materials for use in-store and online, creating and providing media information packs• Assisted the Product Development Manager in development of own brand and private label clients via production of presentation materials, product mock-ups and graphic input.• Creation and organisation of editorial copy for print publications.• Introduction and management of social media profiles• Updates and maintenance of GreenPan™ company website for UK sector via Pirana CMS systems.• Creation and delivery of customer newsletters via Brightpearl CRM system, using HTML.• Liaising with external marketing suppliers and PR partners for marketing operation, including negotiating with production agencies for reduce costs.• General image editing.• Assisted in Budget control and maintenance worth £12,000 PCM.• First point of contact for customer service calls and email queriesKey Achievements• Full nationwide POS promotional campaign designed for John Lewis and MasterChef, resulting in over £13,000 increased revenue.• Developed skills in graphic and artwork generation to dramatically reduce agency design costs to the company by bringing previously outsourced work in-house.

Highly trained with strong focus on customer service and product knowledge.Understanding of supply chain and retail process from stock management and replenishment responsibilities.Money handling and financial awareness experience through till operations and assisting with end-of-day cashing up tasks.Vast experience in product promotion and sales techniques gained via implementing retail experience with academic techniques.Gained experience of targets, financial reviews and personal sales statistics, developing my ability to understand my individual role and effect from a companywide perspective.Confident and professional telephone manner developed through extensive experience with both customer and head office inquiries and orders.

Ba(Hons), Marketing

Level 3: Marketing Strategy , Personal Selling and Account Management , Global Marketing, Internet/Social Media, Marketing, Ethics.

Product Design, Business Studies, Applied Ict

Activities and Societies: Basketball Team 3 'A' Levels: Product Design (A), Business Studies (A), Applied ICT (C) 1 'As' Level: Physical.

Education record

including Science, Maths, English and Graphic Design (All A*-C grades)