Sam Caputo is a Senior Vice President, Global Brand Manager at Citi. Colleagues describe him as "Sam inherited a challenging situation in repositioning the Zenith Electronics brand. Long presumed dead, Sam's strategic skills aligned the brand with latest in high definition television technology. Sam also inherited an ineffective advertising campaign and with his expert guidance, Sam led an agency review, hired a talented firm and guided the media and creative strategy. The results were beyond expectation, increasing Zenith's market reach including a deal to stock product in Best Buy. I would strongly urge anyone with a branding initiative need to contact Sam. He leads in an unassuming manner. He is a gentleman and a professional."