Head Of Ecommerce
Current
L'Oréal China
Aug 2024 - Present
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Sam Chen Email & Phone Number
Brand Director
at
L'Oréal China
LinkedIn matched
3 data sources
Profile completeness 100%
Current company
L'Oréal China
Role
Brand Director
Location
Jing'an District, Shanghai, China
Who is Sam Chen? Overview
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Quick answer
Sam Chen is listed as Brand Director at L'Oréal China, based in Jing'an District, Shanghai, China. AeroLeads shows a matched LinkedIn profile for Sam Chen.
Sam Chen previously worked as Head of Ecommerce at L'Oréal China and Director of Content Operation at Qingmu青木科技. Sam Chen holds 医学学士, 预防医学 from 南京医科大学.
Profile bio
About Sam Chen
• 15 years’ experience in FMCG/cosmetics industry, specializing in strategy development based onmarketplace intelligence and execution in e-commerce, e-marketing and digital marketing• Comprehensive working experience in brand online marketing team and TP, with strong knowhow of Alibaba, JD, Douyin and Xiaohongshu platform operations, including content management,live-streaming, data analysis and consumer journey optimization• Strong communication skills, result-oriented and resilient• Fluent in English
Listed skills include Microsoft Excel, Marketing Communications, Microsoft Office, Team Building, and 3 others.
Current workplace
Sam Chen's current company
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L'Oréal China
8 roles
Sam Chen work experience
A career timeline built from the work history available for this profile.
Director Of Content Operation
Jul 2023 - Aug 2024
特别项目顾问
- Provide customized online marketing plan, new product plan and online launch plan for skin care brands
Nov 2022 - Jul 2023
品牌营销总监
- Oversee brand and sales team in China, including online marketing, product marketing, trade marketing,CRM, PR and business channel development
- Launch online sales channel including Tmall, JD, Douyin and Xiaohongshu, and review budget and newstore results for improvement
- Manage KOL seeding and live-streaming
- Build and lead a team of 24 members with diverse backgrounds
- Manage P&L
Apr 2021 - Oct 2022
Oct 2018 - Apr 2021
Head Of Digital & Ecommerce
- Oversee all e-commerce channels, including Tmall FSS and Caudalie brand site, CBEC and C2C
- Manage omni-channel e-marketing
- Establish and maintain omni-CRM system in China
- Lead online with two team members, one for brand site and one for customer service
Oct 2016 - Oct 2018
Digital Manager Skinceuticals
- Manage digital marketing of SkinCeuticals, including maintenance of brand site, Wechat/Weibo accounts,KOL cooperation, etc.
- Develop and maintain key e-commerce channels and e-retailers
- Lead and initiate O2O boutique project, including site selection and store design, e-CRM, back-endsystem development, front-end ideation, e-learning course development
Jun 2014 - Sep 2016
Senior Marketing Supervisor
- Support field sales and liaise with local distributors to implement brand campaign at local level
Jul 2008 - Jun 2014
1 education record
Sam Chen education
FAQ
Frequently asked questions about Sam Chen
Quick answers generated from the profile data available on this page.
What company does Sam Chen work for?
Sam Chen works for L'Oréal China.
What is Sam Chen's role at L'Oréal China?
Sam Chen is listed as Brand Director at L'Oréal China.
Where is Sam Chen based?
Sam Chen is based in Jing'an District, Shanghai, China while working with L'Oréal China.
What companies has Sam Chen worked for?
Sam Chen has worked for L'Oréal China, Qingmu青木科技, 福瑞达集团, 上海联恩贸易发展有限公司, and Freelancer.
How can I contact Sam Chen?
You can use AeroLeads to view verified contact signals for Sam Chen at L'Oréal China, including work email, phone, and LinkedIn data when available.
What schools did Sam Chen attend?
Sam Chen holds 医学学士, 预防医学 from 南京医科大学.
What skills is Sam Chen known for?
Sam Chen is listed with skills including Microsoft Excel, Marketing Communications, Microsoft Office, Team Building, E Commerce, Crm, and Skin Care.
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