Marketing And Communications Manager
CurrentDeveloping and maintaining a sound understanding of all the Hospice services and the Hospice movement and plan short, medium, and longer team activity in accordance with the Hospice’s strategy. Leading on the development of the Hospice marketing communications plans and materials ensuring they are produced in line with the Hospice brand guidelines and meet legal regulatory requirements. Producing high quality marketing content and increase awareness of the Hospice services through a variety of multi-channel marketing activities, press and PR activity. Working creatively to produce compelling and engaging communications and materials. Delivering all work accurately ensuring materials are fully edited, proofread, and signed off by relevant stakeholders. Preparing marketing plans for fundraising and retail activities. Preparing an annual communications plan for internal and external audiences, integrated campaigns, and communications that are engaging and emotive. Developing strong media relationships across the whole region. Managing the Hospice website, ensuring it is kept up to date at all times and is fully optimised. Leading on the innovation, development, and delivery of new campaigns and appeals.Tracking, measuring and refining the performance and impact of relevant Marketing Communications activities. Attending events and functions to capture marketing opportunities and liaise with local media representatives. Supporting the Head of Income Generation with defining the overall marketing communications strategy and implementation plans.