For nearly 20 years, I have been a graphic designer, working across a varied array of disciplines such as brand identity, packaging, book design and corporate comms. I passionately believe that the most effective design has a creative concept at its heart. I always approach design tasks in a creative manner with the aim of doing something original, engaging and fit for purpose.My career started in London, where I cut my teeth working for leading design agencies The Partners and The Team. Life then brought me back to the south west of England, where I’ve settled in the beautiful Georgian city of Bath.In Bath, I spent 10 amazing years working for purpose and brand consultancy The House, where I worked my way from senior designer to become the head of design.I now split my time between freelance design and running Bitmap Books, a publishing house I founded in 2014.