» Develop, prepare, write, review, and produce responses to RFQs/RFPs» Facilitate strategic go/no-go discussions for project pursuits» Collaborate with the Director of Marketing to determine content strategy for proposals and presentations, including key discriminators and client concerns» Prepare presentation/interview materials and lead strategy/debrief/rehearsal meetings along with the Director of Marketing» Facilitate and schedule proposal reviews to ensure QA/QC» Write and edit project descriptions, architect bios/resumes, and narratives for white papers, award submissions, brochures, and other marketing collateral» Develop and manage social media, email marketing, and website marketing strategy» Oversee the publication of all content to the firm’s website» Collaborate with technical staff across multiple disciplines(marketing,architecture, interior design, and landscape architecture) to write, edit,and publish thought leadership articles and technical narratives» Draft media releases and secure PR for people and projects» Assist leadership with drafting internal communications» Design brochures, social media graphics, and other marketing collateral» Help update and maintain CRM management for staff, project, client,and consultant data» Helped lead 2020 re-branding efforts in collaboration with firm leadership. Redesigned all branding collateral (brochures, email/social media templates), updated and expanded our branding guidelines, helped fine-tune our marketing road map/brand positioning, and spearheaded the redesign of our website

» Led all marketing efforts and implemented the company’s first comprehensive online marketing strategy with an emphasis on social media/email/blog/thought leadership» Managed 1 marketing assistant from 2016-2019» Increased organic local search traffic by 524%» Developed and managed editorial calendar for all content» Conducted keyword research to optimize website for SEO» Created buyer personas and customized content based on interest andphase of sale journey» Maintained client contact database» Designed web and print content, including social media posts, infographics, website banners, landing pages, email blasts, advertisements, and branding materials» Managed all inbound leads generated via social media and website

» Executed social media strategy to raise brand awareness and drive foot traffic to three bar and restaurant venues» Assisted the Marketing Director in creating and organizing bar promotions, special charity events, and social media contests» Wrote content for email blasts, text messages, press releases, promotional posters and monthly newsletters» Designed in-house and online promotional materials

» Contributed articles to the magazine's print version and wrote blog posts for the magazine's website» Fact checked articles and assisted editors with research and content ideas