Sam Friedman Email & Phone Number

Sam Friedman is the co-founder and Sales Director of XP², a leading experiential company offering in- and out-of-store staffing solutions, and objective-driven and creative in-and-out-of-store activations.A charismatic sales person driven by forming lasting quality relationships with existing and new clients, Sam has helped grow XP²’s national footprint that sees the company operating out of Johannesburg, Durban and Cape Town. Sam believes that XP²’s extensive footprint assures their clients of the company’s ability to roll-out campaigns with standardised activity throughout the country while offering a best-in-class service. The beauty of experiential marketing is that the spaces that XP²’s trades in are fluid and flexible, allowing the business to mould and shape campaigns. This offers tailored made solutions to suit a brand’s needs and business objectives. Taking a cue from their clients, XP² aims to find an ideal match between brands and ambassadors in order to ensure optimal results. The type of activations offered range across a broad scale from traditional in-store promotions at shopping centres and expos to road shows, corporate events mystery shopping and flash mobs to name only a few. Sam shares the company vision based on achievement and excellence. Parts of XP²’s shared beliefs are that these traits are not one dimensional and cannot occur in isolation, but are dynamic objectives that come from determination, vision and hard work. XP² has worked on many successfully experiential marketing campaigns on leading local and international brands.Sam has built XP²’s reputation on excellence, superior service and insight based on client’s needs. Through passion and positive thinking Sam believes in providing the best experiential opportunities for FMCG brands.

Listed skills include Direct Sales, Product Marketing, Direct Marketing, Fmcg, and 11 others.

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  University Of South Africa/Universiteit Van Suid-Afrika

  Marketing