Sam Goh Email & Phone Number

Singapore

Retail/ Travel Retail/ Wholesale Management• Head of direct operated stores in the region• Develop and implement short and long-term retail strategies to drive sales• Implement retail operations guidelines to optimize efficiency and productivity of the stores and ensure brand image is aligned with brand guidelines• Recruit, retain and nurture retail team to continuously elevate customer experience• Initiate and Lead Customer Relationship activities in collaboration with HQ CRM team• Provide leadership, coaching and development to the boutique teams• Optimise inventory of the stores in collaboration with regional merchandiser• Monitor and analyse financial performance of each boutiqueBusiness Development• Assist SEAO & North General Manager in Region strategic development• Build and maintain strong relationships with landlords and key partners (wholesale and travel retail)• Lead negotiations with clients of the region to secure new business and manage contractnegotiations and renewals• Monitor and analyze market trends to identify new business opportunities or risks• Participate in industry and Kering group events and conferences to promote company brand and expand networkGeneral Management• Report business status to SEAO & North General Manager• Develop long term strategy for the brand development in the region• Ensure Qeelin SEAO operations are compliant with local rules and group policies• Grow local organization to sustain ambitious brand development

Singapore

Head of Retail DepartmentManage retail operation, hiring, sales budgets, reports, training, leasing and CRM initiatives & campaigns. Plan and align boutique SOPs to optimise efficiency. Develop CRM and business strategies. Design sales incentives to drive performance. Coaching and talent development.Led the boutique teams in personalized sales initiatives during the Covid years (2020 - 2022) to achieve the best performing results in the history of Chopard Singapore’s retail performance.

Singapore

Head of Retail Operation.Headhunted to lead retail functions and setup the first Graff salon in Singapore. Installed retail SOPs, CRM initiatives and managed private events. Established the brand presence and client network regionally (S.E.A).

Singapore

Headhunted to join Chopard MBS as the Boutique Manager. Reviewed and improved on retail SOPs, stock inventory and team management. Grew the watch business segment and increased the average ticket sales. Trained the team on managing high-value sales and achieved a growth in HJ sell-out. Groomed the boutique team with a holistic approach - to be a consistent high-performing salesperson and to be an ethically-strong individual. Prepared for succession planning and developed future leaders for business continuity. Appointed my under-study as the next Boutique in-charge when I departed.Contributed to marketing, merchandising and CRM initiatives and forged a great camaraderie among company colleagues.

Singapore

Headhunted to join the pioneer boutique team to setup the first Breguet boutique in Singapore (the first principal-owned luxury watch boutique for Swatch Group Singapore). Contributed to the formation of retail SOPs, inventory management and CRM initiatives. Represented the brand in exhibitions to establish regional presence. Consistent top sales performer and advanced through the ranks to lead the team as the Boutique Manager. Under my stewardship, Breguet Boutique saw double-digit growth for 2010, 2011 and 2012.

Singapore

Singapore

I started with Brooks Brothers as a sales executive and moved within the company’s brands (Ralph Lauren, Sisley) and became the store in charge for Sisley fashion boutique.

Applied Jewellery Professional Diploma (Ajp)

Interior Design