Sam Goh Email & Phone Number

Singapore

• Retail/ Travel Retail/ Wholesale Management
• Head of direct operated stores in the region
• Develop and implement short and long-term retail strategies to drive sales
• Implement retail operations guidelines to optimize efficiency and productivity of the stores and ensure brand image is aligned with brand guidelines
• Recruit, retain and nurture retail team to continuously elevate customer experience
• Initiate and Lead Customer Relationship activities in collaboration with HQ CRM team

Singapore

Head of Retail DepartmentManage retail operation, hiring, sales budgets, reports, training, leasing and CRM initiatives & campaigns. Plan and align boutique SOPs to optimise efficiency. Develop CRM and business strategies. Design sales incentives to drive performance. Coaching and talent development.Led the boutique teams in personalized sales initiatives.

Singapore

Head of Retail Operation.Headhunted to lead retail functions and setup the first Graff salon in Singapore. Installed retail SOPs, CRM initiatives and managed private events. Established the brand presence and client network regionally (S.E.A).

Singapore

Headhunted to join Chopard MBS as the Boutique Manager. Reviewed and improved on retail SOPs, stock inventory and team management. Grew the watch business segment and increased the average ticket sales. Trained the team on managing high-value sales and achieved a growth in HJ sell-out. Groomed the boutique team with a holistic approach - to be a consistent.

Singapore

Headhunted to join the pioneer boutique team to setup the first Breguet boutique in Singapore (the first principal-owned luxury watch boutique for Swatch Group Singapore). Contributed to the formation of retail SOPs, inventory management and CRM initiatives. Represented the brand in exhibitions to establish regional presence. Consistent top sales performer.

Singapore

Singapore

I started with Brooks Brothers as a sales executive and moved within the company’s brands (Ralph Lauren, Sisley) and became the store in charge for Sisley fashion boutique.

Applied Jewellery Professional Diploma (Ajp)

Interior Design