As a business owner and franchisee of Top Juice Australia, I apply my skills and knowledge in operations management, sales processes, and sales to provide customers with fresh and healthy juices and salads. I have been running my own business since 2016, while expanding to four Top Juice stores across Sydney.Before becoming an entrepreneur, I worked in the media and advertising industry for nearly 12 years, rising from a media supervisor at Starcom to an associate MD and head of media at Vertical Media Services. I gained valuable insight and experience in communication strategies and consumer behavior that drive successful marketing campaigns. My passion for healthy living and positive impact led me to join Top Juice, a brand that aligns with my values and mission.My lengthy experience, both as an employee and a business owner gives me an edge in understanding the nuances and importance of both roles and how each contributes to the success of a business.