Sam Hickling Email & Phone Number

London, Gb

London, Gb

London Area, United Kingdom

Sydney, New South Wales, Australia

Currently delivering creative user growth initiatives in eBay's Automotive Parts & Accessories vertical.Highlights include launching a global-first segmentation model, supporting AU's first enthusiast P&A event, being awarded an eBay Hero award (1 of 3 AU Winners), influencing verticalised and personalised CRM experiences and presenting our innovation to global SVPs.

Sydney, New South Wales, Australia

Rolled-off the Graduate Program 7 months early into a full-time position within the Automotive Parts & Accessories categories team.Responsibilities included:- Management of 80+ enterprise sellers within the vertical with an emphasis on relationship-building and scaling.- Leading program adoption initiatives across the whole Parts & Accessories cohort including design, reporting and incentives.- Launching of a partnership with a third-party technology provider including pitching for funding from C-suite executives, results reporting and seller adoption outreach.- New seller acquisition at roadshows and expos.- Leveraging Salesforce CRM to deliver automated reports to inform action plans and opportunities.

Sydney, New South Wales, Australia

eBay Australia Gradate Program Rotation 2 – Category Growth6mo. rotation in an account management/customer success role.Responsibilities included:- Account managing a cohort of 75 existing enterprise sellers with annual transaction volume >$200M with daily escalations and growth conversations to achieve seller scale and plug marketplace supply gaps.- Delivering strategic program adoption covering loyalty, shipping incentives, advertising and listing growth.- Leading seller CSAT initiatives to improve sentiment within eBay’s seller community.

Sydney, New South Wales, Australia

eBay Australia Graduate Program Rotation 1 - Brand6mo. rotation in the Australia's Brand & Customer Acquisition team. Responsibilities included:- Monitoring and executing campaign deliverables in partnership with creative, social, media agencies, achieving growth in brand health and CDJ readings. Worked across OOH, BVOD, Digital, Radio, Podcasts, Audio and Cinema)- Spearheading TikTok organic and paid adoption in the media mix including leading the first creator-produced campaign for Authenticity Guarantee, recognised by TikTok through a case-study request.- Managing social media handles including monitoring and escalation of CS enquires.Campaign highlights:- eBay Tuesdays- eBay Plus Weekend & EOFY 2021 - Authenticity Guarantee Launch

Sydney, Australia

A 9 month contract with Westpac’s Digital Service Adoption team within the Business Bank function. Launched innovations in new and existing channels to acquire user growth in digital banking products:- Formulated the business bank’s first large-scale push notification campaign, achieving the strongest CTR of a service campaign to date. - Scripted, designed and produced branch staff engagement resources including ‘roadshows’, video content, merchandise and stickers.- Creation and optimisation of internal and external web-page content in AEM and Confluence including product landing pages, help-guides and FAQs.- Generation of digital analytics reports using Adobe Analytics.

Bachelor Of Commerce (Liberal Studies), Business Analytics, Marketing, Psychology

Economics, Business Studies, Maths Ext 1, English Advanced, Modern History