Sam Hoffer Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York, United States

• Worked alongside Brand and Communication Strategists at EightBar, a WPP collective dedicated to developing IBM’s strategic marketing initiatives.• Co-led the Strategy department’s weekly newsletter sent to the entire agency, delivering impactful, short-form content about new marketing campaigns and innovations. • Finalist for Ogilvy Consulting’s Summer Intern Project. Collaborated on and pitched a deck with Ogilvy Interns across the U.S to create a new business offering for actual client that would grow market share with Gen-Z and millennial consumers. Primary contribution focused on developing customer personas and journey maps. • Reconstructed outdated customer segmentation ahead of IBM’s brand relaunch. Conducted a research deep dive to better target future buyers.• Created a business-to-business brand actions library to inspire the creative team to find ways to communicate in nontraditional and unexpected ways.

New York, Ny

• Assisted client service associates in managing clients’ business affairs, duties included upkeeping client financial models and constructing weekly, monthly, quarterly and yearly up-to-date budgeting reports.• Created marketing and investment presentations for prospective clients, as well as presentations for the firm’s fund.• Designed new merchandise and new website for the firm. • Researched investment opportunities

New York, Ny

• Worked under the art director and head of accounting for the show. • Responsible for all returns and inventory of merchandise used. • Assisted the art director in sourcing set pieces, as well as retrieving them.

Bs In Management And Business; Political Science Minor, International Business, 3.92

Activities and Societies: Summa Cum Laude; Departmental Honors

European Business Strategy