Sam Hollander Email & Phone Number

New York, Ny, Us

New York, Ny, Us

CashBox is a cutting-edge retail media company that leverages proprietary technology integrated into digital out-of-home (DOOH) inventory. Our dynamic ad placements are strategically positioned on ATMs across 110,000 high-traffic locations nationwide, including convenience stores, big box retailers, hotels, stadiums, arenas, dispensaries, and more. Utilizing advanced artificial intelligence (AI), we deliver targeted ads based on real-time audience insights, ensuring that brands connect with the right consumers at the right moment, driving engagement and maximizing impact.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬: • Sales Enablement & Product Management: Led retail media strategy, product launch, and market positioning, driving revenue growth through client engagement and client-focused business development.• Business Development: Established partnerships and built programmatic advertising sales via Vistar, Hivestack, and PlaceExchange DSP/SSPs.• CRM & Monetization: Enhanced sales team operations with CRM and automation tools, focusing on media monetization.

GreenScape Media is an AI-powered product recommendation and marketing platform tailored to the cannabis industry. Through seamless integrations with point-of-sale systems, it analyzes consumer purchasing habits to deliver personalized product recommendations. The platform allows customers to create profiles to track past purchases, receive incentives, and more. Dispensaries benefit by enhancing the shopping experience driving personalization, building loyalty, increasing cart size, and lowering customer acquisition costs, all while using data-driven insights to boost customer lifetime value (CLV).𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:Identify revenue growth opportunities and establish partnerships by orchestrating initiatives. Analyze industry trends and collaborate on GreenScape’s Artificial Intelligence (AI) Engine’s product and commercial strategies.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Orchestrated strategic initiatives for GreenScape's AI Engine, securing 5 new beta test partners.• Analyzed industry trends and market dynamics, collaborating on the AI Engine's product roadmap andcommercial strategies, improving business development partner acquisition rates by 20%.• Conducted competitive analysis and investment analysis to inform business strategy.

Mango Media Advisors offers consulting, strategic planning, and media buying services, focusing on helping businesses in highly regulated industries. Their services include technology partnerships, data strategy, and digital marketing, using first-party data to optimize campaigns. They also provide programmatic advertising, out-of-home media, paid social, SEO, SEM, and detailed analytics to drive measurable growth and maximize ROI. Mango Media's expertise helps businesses enhance their digital presence and make informed decisions for sustainable success.𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:Strategic advisor leading the development and execution of tailored commercial strategies, streamlining SOPs, and providing crucial guidance on data privacy amidst evolving tracking changes. Successfully implemented paid marketing programs, contributing to enhanced brand visibility and revenue growth.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Demand Generation & Revenue Growth: Built a demand generation program driving qualified leads, resulting in a 104% growth YoY.• Sales & Multi-Channel Advertising: Leveraged multi-channel paid advertising campaigns for highly regulated cannabis businesses, achieving an average 20% lift in sales.• Brand Strategy & Marketing: Implemented a bespoke brand strategy and paid multi-channel advertising campaign for a real estate client, leading to 10% more qualified leads.

Orange County, Ca, Us

Official Internal Title: Head of Strategy & Enterprise SalesWeedmaps is a leading eCommerce provider for the cannabis industry. The platform connects consumers with dispensaries, brands, and delivery services, offering product information, reviews, and locations. Weedmaps provides businesses with tools for compliance, marketing, and data analytics, helping them grow in highly regulated markets. 𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:Spearheaded enterprise sales and commercial strategy for a multi-billion-dollar cannabis eCommerce and advertising platform, driving market expansion, client acquisition, and product adoption. Key player in integrating Enlighten's offerings into the Weedmaps ecosystem post-acquisition.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Sales Team Leadership: Managed a team of 25 reaching 110% YoY growth via an account-based marketing approach and sales support.• Client Services: Achieved 100% customer retention by employing a consultative and trusted advisor-tailored approach leveraging customer insights, identifying value propositions, account planning, and more.• Sales Strategy: Defined and executed comprehensive customer acquisition and territory expansion strategies to drive the adoption of new advertising solutions successfully generating $1.4M in new enterprise client sales.• Product Management: Spearheaded the product launch of comprehensive analytics & business intelligence solution, aligning with existing products (marketplace, programmatic media, CRM), driving a 4x return on investment (ROI).

Orange County, Ca, Us

Official Internal Title: Head of Digital & Ad Sales, Enlighten

Bowling Green, Kentucky, Us

[𝐀𝐂𝐐𝐔𝐈𝐑𝐄𝐃 𝐁𝐘 𝐖𝐄𝐄𝐃𝐌𝐀𝐏𝐒]Enlighten is a retail media and programmatic advertising platform that connects cannabis brands with consumers. Through integrations with point-of-sale systems, eCommerce, and loyalty programs, it powers digital menus and kiosks featuring real-time inventory management. Enlighten also built one of the cannabis industry’s first programmatic ad platforms, leveraging its network of digital out-of-home screens and cannabis purchase data to target consumers across digital channels, driving foot traffic and sales for dispensaries.𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:Spearheaded all aspects of digital advertising: hiring and leading the sales team, driving operations, and developing and implementing the product roadmap. Secured Enlighten acquisition through the strategic roadmap and sales enablement.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Sales and Marketing Leadership: Built and led a high-performing sales team at Enlighten, exceeding digital ad revenue targets by 150% through strategic objectives and key results (OKR) alignment and ongoing coaching. • Project Management & Product Development: Spearheaded the development and product launch of the cannabis industry's first programmatic advertising network, ensuring cross-functional alignment, and generating $5M+ in new digital advertising revenue.• Sales Strategy & New Business Development: Built product roadmap, go-to-market strategy, and sales collateral for digital advertising products, driving sales and product adoption and acquiring 71 new clients including non-cannabis brands.• Business Development: Forged strategic partnerships & spearheaded business development, driving $1M+ in new revenue.• Sales Processes & Cross-Functional Team Building: Developed an operational framework that fostered cross-functional collaboration, data-driven resource allocation, and streamlined processes, resulting in a 10x revenue growth within 2 years.

New York, New York, Us

Official Internal Title: Head Programmatic Sales | VP of Brand Sales, West CoastSports influencer media company engaging today's generation. With over 50 original shows and a creator network that generates five billion monthly views, Whistle excels in data-driven content creation. Whistle helps brands, leagues, and platforms develop platform-first content strategies to reach audiences and drive revenue. Whistle's content spans YouTube, TikTok, Instagram, and more.𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:Achieved revenue growth leading West Coast sales and operations selling branded video content and programmatic advertising. I developed and implemented a programmatic advertising solution to amplify branded video content, resulting in incremental revenue and new business acquisitions.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Revenue Profit Growth: Surpassed sales quota, generating $3.4M in brand marketing and programmatic advertising revenue.• Team Leadership: Led and developed a strong sales management team of 4 driving $1.2M in new sales.• Product Development: Increased ad revenue by 22% via the successful product launch of programmatic video ad-buying solutions. • Sales Enablement & Training: Led internal programmatic advertising education and training sessions, enhancing team's sales approach and ensuring alignment with best practices.• Sales Processes: Implemented operational efficiencies and developed a comprehensive product roadmap to drive continuous improvement and meet evolving market demand.• Strategic Sales & Sales Management: Developed and executed strategic sales initiatives driving market penetration and revenue growth. Implemented effective sales management strategies to optimize team performance and exceed objectives.

Pasadena, Ca, Us

UberMedia is one of the most trusted mobile insights platforms that powers advertising, location measurement, and business intelligence.𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:Led and scaled East Coast sales and account management teams, contributing to significant year-over-year (YoY) company growth through strategic initiatives.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• New Business Development & Revenue Growth: Secured 64 new advertising clients to exceed annual revenue targets resulting in $8.9M in four years. Grew year-over-year account revenue by an avg. of 325%.• Coaching & Mentoring: Realized 88% annual revenue growth above sales targets leading a five-member team optimizing Salesforce data and creating individualized strategies tailored to seller’s portfolio.• Sales Processes: Focused on revenue operations leadership to ensure consistent sales performance and growth.• Customer Service: Received Horizon Media's "Rep Your Rep" Award for outstanding customer service, delivering custom, innovative solutions that drive impactful results.

Pasadena, Ca, Us

Pasadena, Ca, Us

Pasadena, Ca, Us

Washington, Dc, Us

Official Internal Title: Brand Sales ManagerNational Geographic Media is a multimedia organization that focuses on exploration, science, education, and storytelling. With a mission to inspire and educate audiences about the world, National Geographic produces a variety of content across platforms, including television, digital, and print. The organization is known for its stunning photography and documentaries that highlight environmental issues, cultural stories, and scientific discoveries, aiming to foster a deeper understanding of the planet and its diverse inhabitants.𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:Led branded content and digital sales. Successfully drove $4M in revenue growth by selling a diverse portfolio of digital, print, mobile, social media, sponsorship, and travel ad products across the National Geographic brand platforms, including National Geographic, National Geographic Traveler, and National Geographic Kids.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Exceeded revenue targets by more than 200%, generating $3.5MM in revenue growth.

Detroit, Michigan , Us

𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:Led East Coast sales, developing sales strategies and analytics to drive OEM adoption. Successfully drove Tier 1 automotive advertising campaigns across Autoweek.com, Autoweek magazine, and the Autoweek Advisory Board. 𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: Exceeded revenue goals through cross-platform branded content campaigns, driving $3.5MM in sales.

Bankside, London, Gb

PHD Media is a global media and marketing communications agency. As part of the Omnicom Media Group, PHD specializes in investment and strategic planning, media negotiation, buying, and bid management. They also provide services in data analytics, commerce strategy, technology consultancy, and content development. PHD Media is recognized for its innovative approach to media planning and buying, aiming to help brands achieve their marketing goals 𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:Spearheaded media planning and buying for HBO's original programs, documentaries, and sporting events. Leveraged research, analytics, and cross-functional collaboration to craft multi-million dollar advertising campaigns, promoting programming and driving tune-in. Proficient in vetting publisher and AdTech platforms through meetings, analysis, and budget management. Proven expertise in orchestrating impactful campaigns within the dynamic landscape of the entertainment industry.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Successfully increased viewership of Game of Thrones Season 2 from $9M to $11.9M.• Activated paid media campaigns for HBO's original series, documentaries, and sporting events. • Managed multi-million dollar budgets.

New York, Ny, Us

Showtime Networks, a subsidiary of Paramount Global, operates the premium television network known as Showtime. The network is renowned for its original programming, including acclaimed series, films, documentaries, and comedy specials. Showtime also offers a streaming service, Paramount+ with Showtime, which includes both linear and on-demand content. The network has a robust subscriber base, with millions of households in the U.S. accessing its programming through various cable and streaming platforms​.𝐑𝐨𝐥𝐞 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰:Actively drove ticket sales for major sporting events by strategically selecting paid media channels and conducting insightful analysis. Applied strong interpersonal skills and collaborative efforts to ensure timely campaign launches and to deliver impactful results. Engaging in hands-on applications, I played a pivotal role in the success of revenue-driving campaigns.𝐊𝐞𝐲 𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:• Earned a Daytime Emmy Award as part of the team producing Game of Honor.

Stamford , Ct, Us

Los Angeles, California, Us

Bachelor Of Science (B.S.), Communication And Media Studies

Business Certificate, Digital Marketing