Sam Jacobson Email & Phone Number

Friday Harbor, Wa, Us

United States

I founded Ideaction Consulting to help event professionals learn how to feel more confident with their sales and marketing work. Now it's what I do every day with:- 1:1 sales coaching for solopreneurs- Leadership training for small-business owners - Virtual and in-person sales team training for small(ish) event companies- Immersive sales workshops that cover all aspects of the buying experience - Sales process audits that cover inquiries, correspondence, discovery calls, sales proposals, and closing the deal- Revenue forecasting and budgets to ensure your goals align with reality- Online course instruction for event pros to learn at their own pace in their yoga pants- Podcast and webinars to discuss sales, marketing, websites and pricingI also handle interest in our company's website copywriting services.

Dallas, Texas

Lead company's success in daily operations, strategic business decisions and tactical programs• Work directly with the owner to grow profitability by reducing COGS and general expenses• Evaluate the business model and make improvements to simplify workflow• Increase current market share through innovative and compelling approaches• Communicate clear strategy based on strengths of current team members and on-boarding new associates• Attract and cultivate strong personal relationships with industry leaders and legacy clients • Recruit, train and coach mid-level managers and associate contributors• Analyze information to make data-driven impacts on top and bottom lines

San Juan Island, Washington

Managed sizable destination resort front office, sales and housekeeping operations with up to 35 employees. Met financial goals in revenues and profits, exceeded guest expectations in key performance areas, and created engaged staffs to generate sales and deliver services to guests. Led resort marketing for social media and website. Managed rental properties for 35 units. Headed recruiting and hiring for all teams. Achievements:• Reevaluated pricing strategy and drove rates to more than double annual room sales from $1.4mm to $3mm, while increasing profit percentage by more than 25%. Differentiated resort accommodations to produce desirable occupancy mix and seasonal ADR. Used weekly and monthly fluctuations in demand to maximize ADR at critical business periods.• Increased room nights from 8,000 to 12,000 annually by attracting group room sales during low-occupancy periods, opening a new 12-room boutique hotel, and aggressively pursuing vacation rental opportunities with resort homeowners. Steered guest demand with pricing strategies to meet production capabilities.• Met operational labor needs by increasing and decreasing staff sizes with highly seasonal fluctuations. Increased productivity in key performance indicators in front desk and housekeeping.• Established and operated social media platforms to reach 8,000+ followers on four major combined accounts. Posted regularly to boost loyalty during high periods in the business cycle and maintain brand awareness during slow cycles. Built valuable industry partnerships via Instagram and Facebook.

San Juan Island, Washington

Created long-range strategic marketing plan to identify the resort as a premier destination wedding venue in the Pacific Northwest. Directly sold and planned events during early/high-growth periods to establish firm foundation for future growth with new sales associates. Developed new systems in marketing, sales platforms, contracts, catering management, staffing, CRM and sales pipeline management. Supervised sales and catering teams of up to 25 people. Achievements:• Grew annual sales from $450k to $1.8mm, while profit percentage increased 50%. • Applied a variable venue pricing strategy based on hotel room revenue strategy to increase the number of weddings from 35/year to 100/year, while still increasing the average venue fee. • Injected highly personable sales approach to prospective and legacy clients. Created a strong personal brand to receive referral business and client loyalty after the event.• Applied new marketing and sales platforms to industry-standard approaches that created a hybrid system to achieve property-specific successes.• Built personal relationships with regional and national wedding industry leaders.• Collaborated with the general manager to increase productive capacity and sustain rapid growth.

San Juan Island, Washington

Led front-of-house restaurant operations for casual- and fine-dining facilities. Recruited, trained and coached staffs for differentiated service styles in distinct outlets. Reevaluated beverage program for revenue and profit opportunities, and overhauled the wine list to distinguish as an award-winner. Achievements:• Led teams of up to 50 staff members to deliver high-quality services to resort and local guests.• Built strong relationships with return guests by tailoring needs to their unique expectations.• Stewarded growth in food and beverage sales based on menu engineering.• Collaborated with upper management to establish viable year-round restaurant and bar program.

Certificate, Applied Behavioral Economics

Bachelor Of Arts (B.A.), English, History