Sam Liu

Sam Liu Email and Phone Number

Mengniu Dairy Group - Digital Head, Insight Leader @ Mengniu Dairy Group
Sam Liu's Location
Chaoyang District, Beijing, China, China
Sam Liu's Contact Details

Sam Liu personal email

About Sam Liu

Sam Liu is a Mengniu Dairy Group - Digital Head, Insight Leader at Mengniu Dairy Group. He possess expertise in market research, customer insight, analytics, marketing research, segmentation and 10 more skills.

Sam Liu's Current Company Details
Mengniu Dairy Group

Mengniu Dairy Group

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Mengniu Dairy Group - Digital Head, Insight Leader
Sam Liu Work Experience Details
  • Mengniu Dairy Group
    Corporate Digital Marketing Head, Corporate Insight Leader
    Mengniu Dairy Group Jun 2018 - Present
    Beijing
    Leading the corporate digital marketing and data driven marketing platform development. And also take charge of market research department for MengNiu group.
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  • Cheil Pengtai
    Digital Consulting Group Head
    Cheil Pengtai May 2016 - Jun 2018
    Beijing
    Lead the service of data driven marketing and performance marketing to Samsung and Non Samsung, including Consulting, Planning, CRM operation, Campaign, eCommerce, creative etc
  • Acxiom China
    Practice Leader
    Acxiom China Jan 2015 - May 2016
    Beijing
    Commercial Strategist, in charge of Acxiom Insight & Modelling team, and also taking charge of some premier accounts of CRM & Big Data marketing, such as Unilever DMP and Ponds CRM, WanDa CRM, EverGrande CRM.
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  • Master Kong Holdings Co. Ltd.
    Ci Head
    Master Kong Holdings Co. Ltd. Aug 2013 - Dec 2014
    Shanghai
    Lead and Coach the Market Insight teamPeople Management & Talent Development. Whole team members: 69 personsFacilitate the Marketing Excellence Manager to conduct marketing competency training / learning sessions.Lead and Facilitate Annual Strategic Business Planning
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  • Nielsen
    Director
    Nielsen Apr 2006 - Jul 2013
    Beijing
    Sales Development and Account Management of Nielsen north region.Actively explore business opportunities to help BJ RMS gain new business Drive client satisfaction by providing insights and actionable recommendations to their business operation.Division & People ManagementFinancial Management and achievement control.Key Clients Served: TingHsin Group (Beverages + Foods), Meng Niu Group Total, COFCO Group, Orion, Kraft, Reckitt Benckiser, Durex
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Sam Liu Skills

Market Research Customer Insight Analytics Marketing Research Segmentation Quantitative Research Consumer Behaviour Fmcg Market Analysis Nielsen Data Analysis Competitive Analysis Big Data Crm Digital Marketing

Sam Liu Education Details

  • Bit
    Bit
    Business Administration And Management, General

Frequently Asked Questions about Sam Liu

What company does Sam Liu work for?

Sam Liu works for Mengniu Dairy Group

What is Sam Liu's role at the current company?

Sam Liu's current role is Mengniu Dairy Group - Digital Head, Insight Leader.

What is Sam Liu's email address?

Sam Liu's email address is ab****@****ail.com

What schools did Sam Liu attend?

Sam Liu attended Bit.

What skills is Sam Liu known for?

Sam Liu has skills like Market Research, Customer Insight, Analytics, Marketing Research, Segmentation, Quantitative Research, Consumer Behaviour, Fmcg, Market Analysis, Nielsen, Data Analysis, Competitive Analysis.

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