Psychological Sciences Major | Trained in: Communications, Advertisement, Branding | Skills: Data Entry & Analysis, Languages in English & Conversational Cantonese | Interests: Art, Dancing, Music, Painting, Poetry | Software tools: Adobe Illustrator, Adobe Premiere Pro, Procreate, iMovie, Canva
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Co-Founder And Head Of CreativeMeliLos Angeles, Ca, Us -
Creative StrategistOvercast Digital Jan 2024 - Present -
Tiktok Success ManagerSilk Commerce Jul 2023 - Mar 2024Irvine, California, United States• Orchestrate client onboarding and project management to achieve customer success milestones, including contract renewals, upsells, and exceptional customer support for all clients and brands looking to grow on TikTok Shop and integrate their stores.• Generate captivating TikTok campaigns and short-form content videos for clients (scripting, filming, editing), delivering a +400% viewership boost and a +300% conversion rate on TikTok Shop to fuel brand awareness and sales with UGC & product… Show more • Orchestrate client onboarding and project management to achieve customer success milestones, including contract renewals, upsells, and exceptional customer support for all clients and brands looking to grow on TikTok Shop and integrate their stores.• Generate captivating TikTok campaigns and short-form content videos for clients (scripting, filming, editing), delivering a +400% viewership boost and a +300% conversion rate on TikTok Shop to fuel brand awareness and sales with UGC & product videos.• Spearhead TikTok Shop success for top brands, including Kaja Beauty, soundcore by Anker, Truly Beauty, and Drinkmate, by managing content creation, LIVE operations, affiliate marketing, and TikTok Ads to elevate buyer conversion rates.• Establish strategic partnerships with TikTok representatives, account managers, and content creators around the United States, fostering a deep understanding of all TikTok categories to maximize client success and increase ROI, GMV, and customer loyalty. Show less -
Marketing CoordinatorSilk Software Corp. Aug 2022 - Aug 2023Irvine, California, United States• Onboard & project manage key client accounts to ensure customer success (e.g., contract renewals & upsells via seamless data integrations) • Ideate, experiment, & launch email campaigns generating 40% increase in lead generation & 25% increase in lead conversions • Oversee all content creation including graphics, posts, video production, & captions across 5+ social media channels• Create all marketing materials, landing pages, & written handouts weekly, driving company outreach &… Show more • Onboard & project manage key client accounts to ensure customer success (e.g., contract renewals & upsells via seamless data integrations) • Ideate, experiment, & launch email campaigns generating 40% increase in lead generation & 25% increase in lead conversions • Oversee all content creation including graphics, posts, video production, & captions across 5+ social media channels• Create all marketing materials, landing pages, & written handouts weekly, driving company outreach & lead generation• Orchestrate, manage, & attend large trade shows & events (e.g., SEMA Show, Adobe Summit, Acumatica Summit) to set Sales & Partnerships up for success Show less -
Video Editing ConsultantFreelance Feb 2022 - Aug 2022Irvine, California, United States• Transform raw web recordings & content footage to align with companies’ brand identities & missions• Professionally edited 10+ videos for enterprise SaaS companies, driving social media presence (e.g., YouTube &LinkedIn) on expedited timeframes
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Social Media Marketing SpecialistDe Castellane Creative Agency Sep 2021 - Aug 2022• Strategized, researched, & implemented marketing tactics to grow company & clients’ social media platforms [by 15%]• Increased social media following by an average of 15% & target audience engagement by an average of 40% for clients’ social media accounts • Revamped de Castellane Creative’s website by redesigning site layout, icons, & infographics -
Social Media Marketing InternDe Castellane Creative Agency Jun 2021 - Aug 2021• Managed, trained, & led a team of 5 interns on day to day marketing-related activities• Illustrated 20+ hand-drawn digital portraits of each company employee to be added the company website• Generated content (e.g., videos, graphics, logos) across social media platforms such as LinkedIn, TikTok, & Instagram to increase audience engagement & customer reach -
Marketing Operations AssociateAir Tiger Express (Usa) Inc. Jun 2018 - Aug 2022City Of Industry, California, United States• Documented transactional records of dozens of imported & exported items across the country to obtain US Customs approval for delivery & transportation of global products • Generated email campaigns targeting potential prospects to nurture prospects & retain clients• Analyzed company budgets (e.g., spending & commodity value on market items) to ensure price accuracy & profit maximization -
Director Of Graphic DesignStempower4Girls Apr 2021 - Dec 2021• Led messaging & positioning efforts to better tailor outbound communications to segmented personas & audiences• Designed & managed the organization’s website & social media presence (e.g., Instagram & Facebook), increasing web traffic & brand awareness to empower young girls to pursue careers within STEM • Built & launched STEMPower4Girls’ website including content creation, copywriting, & more
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Parking/Traffic GuideUci Parking And Transportation Services Jul 2019 - Nov 2019Irvine, California, United States• Guided hundreds of new arrivals and prospective students on campus tours to provide insights into the UCI college experience and provide familiarity with navigating the campus• Drove and assisted VIP’s and disabled individuals to ensure their travel safety within UCI• Distributed and sold over a hundred parking permits per week for events such as the LA Rams Training Camp, UCI Orientation, and other campus events held at the Donald Bren Events Center
Frequently Asked Questions about Sam Lu
What company does Sam Lu work for?
Sam Lu works for Meli
What is Sam Lu's role at the current company?
Sam Lu's current role is Co-Founder and Head of Creative.
What schools did Sam Lu attend?
Sam Lu attended Uc Irvine.
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