Sam Mathius Email & Phone Number

Greater Boston Area

Organized a documentary film project currently streaming on Amazon Video and iTunes that highlights the growing connection between Latin American and United States cultures through the lens of soccer. Summary:• Researched, conceptualized, produced, and wrote various stories included in the project. • Traveled for three months through South and Central American on the way to Brazil for the 2014 FIFA World Cup. • Created a social media, press, and communications plan before, during, and after traveling.• Produced 8 episodes for KICK TV/Copa 90 as part of their coverage of the 2016 Copa América Centenario, gaining nearly 500,000 views across the world. • Released a feature-length documentary in Spring 2018 that debuted at the Kicking and Screening Film Festival in New York City. Film is available to stream on Amazon, iTunes, YouTube Movies, and most on demand cable services.

Greater Boston Area

Summary:• Support all Commonwealth organizations in their social media efforts by establishing best practices, offering training, and managing a Hootsuite enterprise system.• Manage and edit the Digital Services blog (medium.com/massgovdigital)• Manage cross-team marketing campaigns for agencies throughout the Commonwealth that are highly data driven and deliver direct results for organizations.• Direct and support our internal video team with storyboarding and creative development.• Develop and maintain a roadmap for digital marketing and social media efforts for the Commonwealth. Highlights:• Established a framework for customer outreach and content development to support hundreds of authors, editors, and web managers for the redesigned Mass.gov.• Increased efficiency of the Commonwealth’s social media ecosystem of more than 60 accounts on Facebook and Twitter. While scaling back post activity in 2017, follower growth still increased 33 percent and engagement increased 14 percent. • Oversaw the creation of creative assets to announce the Mass.gov redesign.

Greater Boston Area

Summary:• Provided support to more than 140 social media users across the Commonwealth through writing, content strategy, and creative direction.• Strategized on highly visible and impactful marketing campaigns for a variety of government agencies and organizations.• Developed content strategy for Mass.gov social media channels on Twitter, LinkedIn, Instagram, and Facebook. Managed day-to-day operations of these accounts.• Worked closely with video, web, content, strategy, and other teams to deliver unified social media and digital marketing projects. Highlights:• Grew @MassGov Twitter following from 43,000 to more than 90,000.• Launched the 2016 Tax Amnesty marketing campaign that helped bring in more than $136 million in back taxes, bringing in important revenue while helping the public avoid penalties.• Assisted in the creative direction for a campaign to promote the DTA Connect App that has more than 100,000 downloads and millions of transactions to date.• Launched Facebook and Instagram channels and facilitated a healthy level of growth solely relying on organic posting.• Created written content and managed the execution of the Youth Employment Safety (YES) campaign that involved working with multiple state and federal organizations. Paid social portion of the campaign had one of the lowest cost per click rates of any Commonwealth campaign.• Participated in a groundbreaking data project with internal design and development teams to create and write the Chapter 55 data visualization about the opioid epidemic in Massachusetts. (Mass.gov/Chapter55)

Created unique content for business and technology clients.

Greater Boston Area

Researched and evaluated high-quality blogs and writers for content syndication. Clients included Reuters and The Christian Science Monitor.