Responsible for all promotional email + SMS communication for Nutrisystem and Jenny Craig brandsManaged Email Marketing Coordinator to execute and prioritize all channel tasksCompiled daily and weekly reporting of channel KPIs to optimize campaign performanceCoordinated campaign objectives with creative team to align creative output with marketing goalsDeveloped upcoming campaign plans in collaboration with internal stakeholders

• Organize and execute 12-15 advertising campaigns for clinical drug trials• Responsible for creative development within marketing campaigns including testing set-up. • Analyze performance metrics using Oracle database reports to modify tactics and strategies within the campaigns.• Developed and maintained performance tracking report for monthly goals• Manage marketing campaign budget and cost database reports.• Run database queries to find and assist with internal re-engagement opportunities through email, phone calls, text messages.• Execute weekly and monthly email re-engagement campaigns.• Communicate updates to marketing campaigns to outside online marketing vendors to optimize performance• Assist other online marketing tactics as needed.

• Assist with initiating and coordinating marketing communications.• Designed, produced, and maintained marketing literature.• Created, modified and managed content for two product lines websites.• Researched and presented essential info about prospective customers.• Developed and implemented ideas for campaigns to support lead generation efforts.• Track marketing campaigns within CRM system.• Coordinated event planning for tradeshows.• Supported social media activities.• Conducted market research.

• Implemented sponsorship assets for YSC sponsor’s• Identified and researched contacts for prospective new sponsors or clients for various properties• Researched new trends and analyzing competitors• Proposal creation for new clients, sponsors and events• Attended meetings and participated in conference calls with current and prospective clients