Sam Moncada Email & Phone Number

Toronto, Canada Area

• Oversee all service and financial operations, including financial planning and analysis in order to provide the best networking opportunities, education and training, market information, and cost-saving opportunities to the Canadian Home Products Trade Association’s 250+ member organizations. • Design and implement strategic plan and identify and manage risks.• Manage partners relations and help acquire new business partnerships.

• The Canadian Office Products Association consists of 550+ member organizations.• Direct all financial and service operations and administrative staff for both not-for-profit organizations. • Devised strategic plan to increase and stabilize membership by augmenting relevance for joining. Succeed in acquiring new key members, including Hewlett Packard, Samsung and Wal-Mart. • Responsible for P&L accountability, human resources functions, contract negotiation, business development, media relations, event planning and professional presentations.Highlights:• Created an e-learning educational platform to educate asynchronously and maintain measurement tool for participants.• Established industry data reports/white papers• Designed series of networking events which highlight current issues.• Have held multiple, highly successful symposiums• Built loyalty by providing special membership discounts (Gas: Esso and Shell, Courier/Logistics- Purolator and Canpar]

• Helped conceptualize and manage all aspects of business (i.e. human resources, facility operations, vendor relationships, inventory, supply chain, P&L, product line, and complete online and in-store customer experience).• Company grew to 6 retail locations across southern Ontario.

• Responsible for selling Hewlett Packard supplies nationally to all strategic contract stationers (i.e. Staples, Office Depot, Corporate Express, Grand & Toy, and Lyreco).• Exceeded sales targets consecutively for 4 years by using a $10 million national marketing budget to produce a national account portfolio revenue of $150 million.

• Defined and directed Canadian marketing activities nationally for toner, ink, printer, peripheral, mass storage media, and paper products.• Built the Canadian HP Planet Partners Program so toners and ink cartridges could be returned to Hewlett Packard for recycling.• Exceeded all sales and marketing objectives set by global divisions by using an $8 million national marketing budget to produce a national account portfolio revenue of $120 million• Responsible for market growth of all consumable products in the Canadian market.• Developed and implemented programs that increased usage and generated growth of revenue and profit.

• Responsible for entire Canadian marketing team, as well as product line management (including paper, imaging, and peripheral and mass storage media products)• Managed, promoted, and grew sales by working with vendors including Hewlett Packard, Lexmark, Canon, Imation, Sony, Fuji, Maxell, Digital, and Memorex.• Developed and implemented marketing campaigns designed to recruit new resellers and end-user accounts.• Negotiated and established new partner/resource relationships• Developed quarterly marketing plans on behalf of key strategic partners• Managed strategic vendors, including: Hewlett Packard, Lexmark, Echo Line, Canon, Epson, NEC, Fujitsu, and Genicom.• Supervised and delivered training seminars for sales representatives and customers across Canada.

3 Years - Business & Science

1 Year - Computer Science