Sam Moncada Email & Phone Number

Toronto, Canada Area

• Oversee all service and financial operations, including financial planning and analysis in order to provide the best networking opportunities, education and training, market information, and cost-saving opportunities.
• Design and implement strategic plan and identify and manage risks.
• Manage partners relations and help acquire new business partnerships.

• The Canadian Office Products Association consists of 550+ member organizations.
• Direct all financial and service operations and administrative staff for both not-for-profit organizations.
• Devised strategic plan to increase and stabilize membership by augmenting relevance for joining. Succeed in acquiring new key members, including Hewlett Packard, Samsung and Wal-Mart.
• Responsible for P&L accountability, human resources functions, contract negotiation, business development, media relations, event planning and professional presentations.Highlights:
• Created an e-learning educational platform to educate asynchronously and maintain measurement tool for participants.
• Established industry data reports/white papers

• Helped conceptualize and manage all aspects of business (i.e. human resources, facility operations, vendor relationships, inventory, supply chain, P&L, product line, and complete online and in-store customer experience).
• Company grew to 6 retail locations across southern Ontario.

• Responsible for selling Hewlett Packard supplies nationally to all strategic contract stationers (i.e. Staples, Office Depot, Corporate Express, Grand & Toy, and Lyreco).
• Exceeded sales targets consecutively for 4 years by using a $10 million national marketing budget to produce a national account portfolio revenue of $150 million.

• Defined and directed Canadian marketing activities nationally for toner, ink, printer, peripheral, mass storage media, and paper products.
• Built the Canadian HP Planet Partners Program so toners and ink cartridges could be returned to Hewlett Packard for recycling.
• Exceeded all sales and marketing objectives set by global divisions by using an $8 million national marketing budget to produce a national account portfolio revenue of $120 million
• Responsible for market growth of all consumable products in the Canadian market.
• Developed and implemented programs that increased usage and generated growth of revenue and profit.

• Responsible for entire Canadian marketing team, as well as product line management (including paper, imaging, and peripheral and mass storage media products)
• Managed, promoted, and grew sales by working with vendors including Hewlett Packard, Lexmark, Canon, Imation, Sony, Fuji, Maxell, Digital, and Memorex.
• Developed and implemented marketing campaigns designed to recruit new resellers and end-user accounts.
• Negotiated and established new partner/resource relationships
• Developed quarterly marketing plans on behalf of key strategic partners
• Managed strategic vendors, including: Hewlett Packard, Lexmark, Echo Line, Canon, Epson, NEC, Fujitsu, and Genicom.

3 Years - Business & Science

1 Year - Computer Science