Sam Madrid Email & Phone Number

Memphis, Tn, Us

Atlanta, Georgia, United States

• In addition to daily creative resourcing, owner of ClassPass project management tools and processes.• Proactively plan ahead for future operational challenges, build in processes to optimize workflows.• Drive cross-company projects/OKRs and ensure deadlines are met.• Manage marketing budget and help to allocate resources effectively.• Understanding of marketing fundamentals, including branding, creative processes, customer segmentation / customer lifecycle, lead generation and paid marketing.• Main POC for marketing team questions internally and business development partnerships externally.• Provide coverage for various initiatives as needed due to reduced headcount or leave on the team such as interim Google Performance Max channel management.

Atlanta, Georgia, United States

Working cross-functionally to coordinate and complete marketing projects on time within budget and scope, ensuring communication is efficient across teams.Day to day includes:• Driving any large campaign through planning/management; setting deadlines, assigning responsibilities, monitoring and summarizing progress of project. • Leading the efforts on all team engagement.• Overseeing the daily Creative Team resourcing.• Handling contract negotiation and brand partnership execution.• Contributing to ClassPass organic social and influencer strategies.• Managing of team Non-CAC Budget.• Go to person for any and all questions relating to the ClassPass Marketing Team.

Atlanta, Georgia, United States

Collaborated with Xponential and SPENGA franchisees to ensure they maximize their revenue by not leaving spots empty and utilizing ClassPass. Worked cross-functionally to create strategic solutions that improve internal process flows, leading to a stronger partnership with our fitness national brands. Maintained a 6 month average of 435.69% to quota and was named as a Q3 2021 Impact Award Winner.

Atlanta, Georgia, United States

Targeted both U.S. wellness service providers and the domestic network of fitness National Brand franchisees to leverage ClassPass which allowed them to increase their incremental revenue by filling empty spots with ClassPass users. Role consisted of cold calling and consistently hitting KPI's and sales metrics.Maintained a 3-month sales average of 323% to quota and a 6-month sales average of 260% to quota.

Greater Atlanta Area

Strengthened ClassPass’ footprint in the Atlanta metro area by handling a prospective account list of over 800 fitness and wellness studios. In October 2019, I launched the ClassPass Wellness product in Atlanta and subsequently rolled out trainings to other team members. In the Partner Development role:• Utilized CRM tools Salesforce and SalesLoft to manage book of business and efficiently communicate with prospects.• Hit daily KPI metrics through prospecting, cold calling and creative outreach to pitch the ClassPass partnership.• Negotiated with churned and longtime hold out accounts to re-engage their business.

Atlanta Metropolitan Area

Atlanta, Georgia

Greater Atlanta Area

Supervised all Lavender Brown wholesale business for the Southeast and Southwest territories managing an account sales volume of over $2.3 million.•Enhanced customer relationships while also prospecting to form new relationships for continuous growth of business.•Developed and execute plans to surpass sales quotas by devising tailored sales pitches and negotiating through potential setbacks.•Functioned as an active liaison between retailers and corporate to align with company goals.•Designed and distributed marketing collateral to generate interest in trade show attendance, new product launches and product order deadlines.

Little Rock, Arkansas

Coordinated all aspects of the buying process while also performing management duties. Store had consistent growth since 2014 grossing over $2.5 million in net sales.•Evaluated market to analyze developments for trend forecasting.•Utilized ability to prioritize and multitask to lead and train sales team of 10+ employees.•Reviewed department spending against agreed benchmarks to assure product flow was on target with projected sales volume.•Established and sustained relationships with existing and potential vendors.•Strengthened business through customer relationships and tailored sales tactics.•Leveraged marketing knowledge to create new campaign ideas.

Greater Los Angeles Area

Monitored all BGBeneration business in the Southwest territory to ensure optimal brand representation regionally. Opened the 3 largest specialty accounts nationally.•Controlled all sales, order entry, inquiries and issues for 75+ specialty accounts.•Assessed territory trends, selling and return rate for each account and communicated challenges and strategies to upper management.•Beat quarterly and yearly monetary sales goals totaling over $500k.•Awarded management of Revolve.com business; averaging $25k per quarter.

Greater Memphis Area

Supported buyers administratively and operationally while also performing managerial duties on sales floor. First person awarded position.•Compiled all orders from purchase orders into detailed monthly spreadsheets in Microsoft Excel.•Created all merchandise in POS system to ensure product margins remained at a high and consistent level.•Identified trends across social media to drive product strategy and engage customers through multiple platforms.

• Advised potential students at national conventions on key features of the University of Mississippi• Quickly built relationships with candidates to create open communication• Connected with students to translate education needs into benefits of attending the University of Mississippi • Collaborated with students to ensure all concerns and questions are addressed in a timely manner

Greater New York City Area

• Assisted merchandisers for boy, girl and layette lines in all aspects of daily activities.• Tracked all samples received for various brands' upcoming seasons.• Created styles and linked images in Global Front End system for use in buying appointments with major accounts.• Observed all domestic and global line adoptions with key management members.• Attended all line reviews with merchandising, sales and design teams for collaboration.

Master Of Science - Ms, Marketing/Marketing Management, General

Bachelor Of Business Administration (B.B.A.), Marketing