Sam Paul Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Australia

As a Behavioural Scientist, I work with my team to identify and design ethical low cost unobtrusive ways of nudging public, customer and employee behaviours.Generally we find our commercial and government clients rely very heavily on customer, employee and public opinion to guide business decisions. But in many cases the insight from research does not reflect objective reality. That’s because people are rarely good at predicting what makes them happy, what creates a good experience, and… Show more As a Behavioural Scientist, I work with my team to identify and design ethical low cost unobtrusive ways of nudging public, customer and employee behaviours.Generally we find our commercial and government clients rely very heavily on customer, employee and public opinion to guide business decisions. But in many cases the insight from research does not reflect objective reality. That’s because people are rarely good at predicting what makes them happy, what creates a good experience, and what influences their purchase decisions.At The Behavioural Architects we use Behavioural Science to design research and decision models to provide us with a greater understanding of employees, customers and consumer thinking and behaviour. We identify where we should listen, and when feedback is guiding us down the wrong path. We help design better customer experiences which are not just good, but memorable. We use the latest evidence from cognitive, social and behavioural psychology to design products, portfolios, loyalty programs, communications, systems and processes (amongst many other things) which facilitate greater wellbeing, stimulate purchases, generate loyalty, and improve acquisition and spend. Show less

Melbourne

As a Senior Organisational Consultant in the Employee & Customer Strategy division at TNS, I apply psychology and behavioural economics to help large corporations shape their customer & employee moments. In particular, I help organisations unravel the complexity of human psychology through: *Behavioural Economics:Customers & Employees are good at telling us what drives a good experience, however too often they only highlight the symptoms (due to regency, availability heuristic… Show more As a Senior Organisational Consultant in the Employee & Customer Strategy division at TNS, I apply psychology and behavioural economics to help large corporations shape their customer & employee moments. In particular, I help organisations unravel the complexity of human psychology through: *Behavioural Economics:Customers & Employees are good at telling us what drives a good experience, however too often they only highlight the symptoms (due to regency, availability heuristic, affective heuristic etc.), rather than the root cause.I partner with clients to help them decide when to directly ask consumers their needs, and when these needs should be derived. Together, we go beyond direct customer feedback; and leverage behavioural psychology to design better experiences; experiences which can later be evaluated and assessed through RCTs.*Customer Experience, HCD & Customer Centric ChangeI consult on short & long-term customer strategy, and work closely with clients and partners to achieve sustainable customer-centric change across the workforce. I help clients embed behavioural psychology into HCD, and apply my background in change management to embed training which fosters a culture of customer-centricity. *Employee Performance and Wellbeing I design and interpret employee engagement surveys, and help my clients identify core drivers of employee performance. As part of this, I help design HR initiatives, conduct predictive modelling, and integrate employee results with NPS.I help clients design evidence-based wellbeing programs which treat, as well as prevent, depression, stress and anxiety. I’m an expert in financial wellness, and have been a guest presenter for an Australian financial institution for a few years. Show less

Melbourne

Diagnosis and implementation of OD initiatives to support clients through a change process. Techniques and initiatives such as:• Action learning programs for leadership capabilities• Organisational system diagnosis and review• Structural leadership change• Performance monitoring and review• Value alignment strategy• Communication Strategies• Alpha, beta and gamma internal change programs• Design and Implementation of Employee Surveys• Conflict… Show more Diagnosis and implementation of OD initiatives to support clients through a change process. Techniques and initiatives such as:• Action learning programs for leadership capabilities• Organisational system diagnosis and review• Structural leadership change• Performance monitoring and review• Value alignment strategy• Communication Strategies• Alpha, beta and gamma internal change programs• Design and Implementation of Employee Surveys• Conflict mediation• Neuroscience of changeThe role required a comprehensive working knowledge of advanced analytics to help identify key cultural leverage points. Statistical techniques such as; logistic regression, factor analysis; multivariate analysis of variance, and structural equation modelling. Identifying the correct leverage points allowed organisations to target improvement initiatives with a high degree of precision. Show less

Cardiff, United Kingdom

Master'S Degree, Industrial And Organizational Psychology

Activities and Societies: President of Postgraduate Society

Bachelor'S Degree, Neuroscience And Psychology, 2:1

Activities and Societies: Social Secretary of Psychology Society; Ski/Snowboard Society