Lead projects and manage client relationship based on solid understanding to client's business challenge and high quality accomplishment of fieldowrk and analysis. A leader and pioneer to explore and solve new research challenges from tech companies (Tencent, Apple, IBM, etc.) with distinctive behavioural-led qualtative approaches.

Lead and work on qualitative research projects from design, fieldwork moderation, analysis and client debriefing to solve research requests from multi-functions of client side, including insight, marketing, branding, R&D and shopper, etc. In-depth working practice in consumer exploration, brand (re)positioning, product innovation for clients and brands such as PepsiCo, Mondelez and J&J pharmaceutical.Experienced moderator in food & beverage, spirits & alcohol, high-tech and… Show more Lead and work on qualitative research projects from design, fieldwork moderation, analysis and client debriefing to solve research requests from multi-functions of client side, including insight, marketing, branding, R&D and shopper, etc. In-depth working practice in consumer exploration, brand (re)positioning, product innovation for clients and brands such as PepsiCo, Mondelez and J&J pharmaceutical.Experienced moderator in food & beverage, spirits & alcohol, high-tech and pharmaceutical categories; experienced consumer workshop facilitator, trade and shopper moderator.Core working team of TBA China’s adventurous research projects to provide tailor-made research solutions for client’s unconventional business challenge under China’s fast-changing market environment.Also affluent skill in conducting pre/post launch, concept, communication, prototype and store evaluation projects. Show less