Sam Pepper is a PR /thought leadership specialist and Founder of PR on a Tin at The University of Law. He possess expertise in reputation management, corporate communications, media relations, strategic communications, public relations and 12 more skills. Colleagues describe him as " I have worked with Sam for four years and during this time Sam has expertly led me and my team thought different PR projects, whilst supporting other team members and advising the firm on all aspects of PR. Sam has spear-headed projects for my team from the creation of ideas, devising the strategy and consistently delivering impressive National media coverage and broadcast opportunities to support the bigger new business drive. Her written work is always of a high standard. She never tires of ensuring attention is given to key areas to ensure the best media coverage and ultimately business growth on a firm wide level. Sam stands out from many because her expertise and understanding of thought leadership campaigns – on a recent campaign she came up with the idea, devised questions and areas for both the qualitative and quantitative research, interviewed police, psychiatrists, legal and charity professionals as well traumatised victims on the issue of coercive control. The report she then wrote was excellent and provided a vital tool to help raise awareness and resulted in widespread media coverage including a front page and in-depth write up in a National newspaper. In addition a Government Minister responded directly to the report and coverage. Sam equally remains an integral part of the team, is always approachable and helpful for any team members who need her guidance. Above all, Sam’s experience in her field is second to none and she is also an absolute pleasure to work with. " and "I have been a client of Sam's for around 18 months and I genuinely only have positive things to say about working with her. She has an amazing ability to draw the relevant information out of our lawyers and to grasp the pertinent points quickly. Sam has come up with some excellent ideas for articles and campaigns for IBB, including a campaign around Coercive and Controlling behaviours which has received coverage in the national press, opened up a dialogue with government and directly led to us getting at least two new instructions from new clients. Sam's energy and passion for what she does makes her a joy to work with. She is the only person I would turn to for PR advice."