Deployed at the Office of The Labour Commissioner, Odisha, (Govt. of Odisha)Key Responsibilities:1. Social Media Strategy & Management:a) Manage and oversee the Labour Commissioner's social media handles, including Twitter, Instagram, and Facebook, ensuring consistent and engaging content.b) Plan and execute campaigns highlighting key government initiatives, welfare schemes, and district-level activities.2. Content Creation & Curation:a) Create and post content showcasing government schemes for construction workers and other beneficiary categories.b) Curate and publish high-quality visuals and information, such as district-level activity photos and updates.c) Draft impactful posts that align with governmental communication objectives to increase awareness and engagement.3. Public Grievance Monitoring & Reporting:a) Monitor social media platforms for public grievances, ensuring timely tracking, reporting, and resolution coordination.b) Provide analytical insights on grievance trends and public sentiment.4. Performance Analytics:a) Analyze social media performance metrics, including reach, engagement, and response rates.Deliver regular reports with actionable insights to improve strategy and outreach effectiveness.5. Stakeholder Collaboration:a) Collaborate with district offices and government departments to gather accurate and up-to-date content.b) Coordinate with internal and external teams to maintain alignment on communication goals.Key Achievements:a) Increased social media engagement. Enhanced public awareness of welfare schemes through innovative content strategies.b) Streamlined the process of grievance reporting and resolution via social media channels.

Website Development & Management:---Manage the development and maintenance of the company's e-commerce website (built on WordPress and WooCommerce).---Oversee website functionality, ensuring a seamless user experience across all devices (desktop, mobile, tablet).---Implement essential functionalities like secure payment gateways, shipping integrations, and user accounts.Content Creation & Content Marketing:---Develop and execute a comprehensive content marketing strategy to attract, engage, and convert website visitors.---Create high-quality, SEO-optimized content across various formats (e.g., blog articles, product descriptions, landing pages, social media posts).---Conduct keyword research to identify relevant search terms for content optimization.---Utilize AI writing tools to expedite content creation while maintaining brand voice and editorial control.Social Media Marketing:---Manage the company's social media presence on relevant platforms (e.g., Instagram).---Develop and implement engaging social media content calendars to promote brand awareness and drive traffic to the website.---Create visually appealing content (photos, videos, posts, reels) that resonates with the target audience as per Monthly Content Calendar.---Foster audience engagement through social media interactions (comments, messages).Data Analysis & Optimization:---Analyze website traffic data and customer behavior using analytics tools like SiteKit, Google Search Console, Google Analytics etc.---Leverage data insights to identify optimization opportunities for content, website features, and marketing campaigns.---Track key performance indicators (KPIs) and report on the effectiveness of marketing initiatives.

Developing pricing strategies maximizing profits and market share considering customer satisfaction.Identifying new customers, visiting mines and Government Entities.Supporting sales, service and lead generation efforts.Compiling lists describing our products, making customized brochures and catalogues.Developing and managing advertising campaigns, evaluating and maintaining market strategies.Building brand awareness and positioning.Directing, planning and coordinating marketing efforts, communicating the marketing plans.Dealer Development and Management. Assessment of Warranty of products, cross referencing.Researching demand for the organization’s products and services.Evaluating competitors.Handling social media, public relation efforts, and content marketing.

Customer Retention, Business Development, Warranty Management, MTTR Tracking & Field Support.Branch administration and management - Jaipur, Ajmer, Sikar (Rajasthan)Sharing and implementing SOPs, Bulletins and vital technical information and updates from OEMs.Customer Complaint Management tracking and closing.Sales & Preparing Quotes, processing orders and maintaining sales order trackers.Organizing Free Service Camps & Promotional Activities.Visiting and maintaining healthy relationship with all Key Customers and important personnel.Designing and implementing new processes and decision making.Workshop Management.

Customer Retention, Business Development, Warranty Management, MTTR Tracking.Building & Maintaining Customer Relation, Cold Calls, Customer visits.MIS/SAP Submission/Updation / Customer Complaint Management / Field Service Report Analysis.Sales of Gensets, spares & Preparing Quotes, processing orders and maintaining trackers.Organizing Free Service Camps & Promotional Activities.Managing Imports & Maintaining Spares of Imported Diesel Engines.Re-programming and firmware flashing of Microprocessor based Genset Controllers.Visiting and Attending grievances of Govt. Customers.Branch activation and management.Online Tendering.Designing Marketing Content, Email Newsletters.

Sales of Diesel Generator Sets & Field Sales Visits.Customer Complaints, MTTR & Maintenance Schedule tracking.Preparing Quotations, Purchase Orders & Lead Tracking, Generating various reports.Handling Sales MIS / CRM operations of Dealership.