Sam Pickard Email & Phone Number

Singapore

UK

Responsible for the Heineken UK Corporate Wholesale team including Booker, Bestway and CostCo.Managing a team of account managers to deliver brand strategy, volume, profit and market share targets on some of the UK's largest alcoholic drinks brands; Heineken, Foster's, Strongbow, Bulmers, Kronenbourg, Desperados, John Smiths, Sol......to name a few.

Responsible for the Heineken UK Convenience team, working in Retail's fastest growing sector with customers such as Co-Op, Nisa, Costcutter, Musgraves, Budgens, Londis and Spar.

Developing the Commercial strategy for the UK cider business at Heineken including brands; Strongbow, Bulmers, Scrumpy Jack, Jacques and Woodpecker. Working closely between brand and trade marketing teams, sales teams and customers across the On and Off trade to grow the cider category.

Full P&L responsibility and full stakeholder management across internal and customer leadership teams.

Full P&L responsibility

Successfully managed the full Heineken P&L, credit control and payment terms through a period of time that saw this customer go out of business.

Managed relationship with the Regional Operation Directors at Booker and the Heineken Field Sales Agenda.