* Created various Custom Objects and Custom Fields Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Cases, Activities, Dashboards and Reports. * Implemented security settings, object level security, field level and record level security * Extensively used Tab permissions, Record Type and Page Layout permissions * Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings. * Customized Company Profile, Security Controls and Communication Templates of the organization as per the organization requirements. * Developed Case Assignment Rules, Escalation Rule, Auto Response Rules, Email to Case, Web to Case Created Workflow Rules, Flow actions and time dependent actions. * Configured Validation Rules based on business requirement Implemented pick lists, dependent picklists, lookup and master detail relationships * Managed all new user set-ups and deactivation, including following approval process and transferring ownership of account/contact/opportunities for deactivated users. * Created various Reports and Dashboards based on company's requirement Configured and integrated Salesforce for Outlook Arranged weekly webinars and trained end users to use SFDC application. * Trained end users whenever a new update of Salesforce is made Documented Salesforce fundamentals for easy understanding and navigation for business users Performed mass data imports using Apex Data Loader.

Involved in gathering customer requirements from business user teams spread over the Sales, Marketing and Customer service.Involved in creating gap analysis documents, clearly identifying the data, business process and work flows of the organization with respect to salesforce.com implementation.Administered and monitored the company’s Salesforce CRM application.Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.Developed and Customizing salesforce.com application based on the user needs.Created flows for automated lead routing, lead escalation and email alert.Developed field & page layout customization for the standard objects like Account, contact, Leads.Performed Data Analysis and migrated data from SQL Server database to salesforce.Involved in Accounts Merging, maintaining Public Groups.Created Reports and Dashboards as per the customer requirements.Worked on Record Types, Validation Rules, Triggers and Page Layouts.Worked with senior team members to analyze each product and its competitor, to integrate new products, and optimize existing products.Imported accounts and contacts data through Import Wizard.Worked on data migration from databases to SFDC using Data Loader.Build the organization’s role hierarchy by adding the Roles as per the organization structure and create custom profiles to satisfy the organization’s hierarchy.Performing the Risk Analysis and Cost Assessment for the Project implementation.Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow & Approvals.Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports.Created new custom objects, assigned fields, custom tabs, components, custom reports.