Combining more than 20 years of experience, ranging from a decade in technical, engineering, and managerial roles, and over 10 years of experimental and applied behavioural science and research, provides insights into people's experiences, behaviours, preferences, and decision-making processes and outcomes. The nature of this approach is highly reliant on understanding the complexity of human cognition, behaviour, and data, and choosing the most efficient and effective analytical methods, including recent advances in machine learning and artificial intelligence. Given how human data is becoming increasingly important in customer- and user-oriented industries, my aim is to utilise this skillset to set product strategies, improve usability of services, optimise design and policymaking decisions, provide market analysis and research, or incorporate behavioural factors into any framework that deals with human data to maximise its potential.My current role at Neurocom focuses on innovative and state-of-the-art approaches in financial fraud detection, prevention, and risk management.