He is the Chief Executive of IBN Group; a business intelligence service provider serving APAC and EMEA region. He also manages a boutique conference centre and a chain of F&B services. Sam is an an EXCO member of the Malaysia Associaton of Professional Trainers and Coaches (MAPTaC) .With over 20 years of experience across corporate sales, training, and hospitality industry, Sam brings unequalled level of expertse to his clients, leading them in the collaborative discovery process that results in strong and distinctive learning and sales results. Sam has successfully spearheaded sales teams for 18 countries raking in more than USD20 million of sales revenues. He trains companies in areas of Sales Leadership, Event & Exhibition Sales, Sales Negotation, Sales-Driven Inbound & Outbound Contact, Centres, Key Account Management and Retail Sales. His signature programs are Branded under “Game On” Sales Series Titled;“Street Smart Sales Strategy” & “Selling in Challenging Times”. Sam’s trainings are known to be practical and street smart.