Sam Sewall Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles, California

-Develop solutions to help media companies understand their audience, grow it, and monetize it-Focus areas include programming and talent analytics, promotional strategies, ad memorability, sales impact of ad campaigns, and SVOD / OTT strategies-Clients include a variety of media companies across broadcast networks, cable networks, syndicators, studios, talent agencies, and multi-channel providers

-Lead team responsible for responding to client audience inquiries and providing consultative services to national and local television clients. -Manage team that tracks emerging trends in the media landscape and provides user friendly, visualized dashboards for internal customers.-Demonstrated success at diagnosing drivers of audience trends, presenting them clearly, and recommending potential actions to clients.-Drive efficiencies and speed in client response through standardized research plans, summary templates, and automated solutions.

-Led team of 16 analysts located across the US, providing analytical support to local television client services and all local media clients. The team was responsible for executing syndicated reports, implementing custom research projects, and summarizing results to clients.-Improved productivity by standardizing analysis.-Trained team members with analytical skills needed to improve client satisfaction.-Led client presentations to further understanding of their audience and trends.

-Led analytical projects to facilitate successful transition to electronic measurement in top 25 local markets.-Developed automated analyses and simple presentations to aid client understanding of audience impact from methodology changes.-Drove television thought leadership by writing white papers and presentations on the impact of DVRs, the digital television transition, and changes to the local news landscape.

-Developed and implemented custom audience research projects for local television stations.-Facilitated client understanding of syndicated research data and methodology by concisely summarizing large amounts of information.-Created sales presentations for account executives.