Deputy Editor
Managing and supporting a global research library for brands like Sony Pictures, DraftFCB, Ogilvy, Mother, Channel 4, Edelman. Mainly commissioning innovative analysis from research scientists, academics and authors and industry experts and turning complex behavioural theories into concise insights.Strategic research projects including: The Future of Beer (helping Mother London win the global Becks account); Styling Leeds (a millennial community which informed Land Securities' launch of Europe's largest shopping centre); The Science of Engagement (decoding behavioural scientists into a whitepaper for Weber Shandwick) and supporting research around Nike's World Cup 2014 proposition).