As a client services manager, I communicated with leads to develop a completely customized proposals to answer their needs and business questions. I was responsible for creating the overall proposal framework and the scope of the project, including the budget, timeline, research methodologies required, preliminary research context, examples of deliverables, etc.

During my period as a project manager, I managed over 10+ projects (i.e. strategic market entry, product launch audit, consumer brand perception, etc.), utilizing various research methodologies (i.e. surveys, expert IDIs, online diary, social listening, focus groups, offline shop-alongs etc.) to design, deliver, and present final PPT deliverables to clientsI also led several business development initiatives to help grow the company, such as setting up collaboration events with chambers… Show more During my period as a project manager, I managed over 10+ projects (i.e. strategic market entry, product launch audit, consumer brand perception, etc.), utilizing various research methodologies (i.e. surveys, expert IDIs, online diary, social listening, focus groups, offline shop-alongs etc.) to design, deliver, and present final PPT deliverables to clientsI also led several business development initiatives to help grow the company, such as setting up collaboration events with chambers of commerce. Show less

I helped in contacting and fundraising from personal LPs and government-owned enterprises to invest in portfolio projects for middle to late-stage companies (Round C+ to pre-IPO).

I founded Shanghai’s first immersion-based premium cycling studio, and I was responsible for: • Business Development - established a close partnership network with 50+ stores (Dr. Stretch, Gaga, Sephora, etc.) in the mall to provide unique member benefits, negotiated deals with 4 corporate entities (浦发银行, 吉瑞医药, etc) for large class packages (300+ classes) and private events• Marketing – co-operated and launched events with 10+ brands (Maia Active, Therabody, lululemon, etc.) as… Show more I founded Shanghai’s first immersion-based premium cycling studio, and I was responsible for: • Business Development - established a close partnership network with 50+ stores (Dr. Stretch, Gaga, Sephora, etc.) in the mall to provide unique member benefits, negotiated deals with 4 corporate entities (浦发银行, 吉瑞医药, etc) for large class packages (300+ classes) and private events• Marketing – co-operated and launched events with 10+ brands (Maia Active, Therabody, lululemon, etc.) as well as sponsors (Lizzy’s All Natural, ElectroX, etc.) to increase exposure and provide benefits to current members, achieved and maintained top 3 Changning fitness studiowith 4.9/5 star rating on DianPing• Community Management – organized content and topics to discuss within our 3 Apex Cycle community groups – 1000+ people combined, organized community events (Flag Football) and Douyin livestreams during lockdown to retain community spirit• Operations – lead a team of 10 instructors, 2 cleaners, 3 receptionists, and receptionist manager to schedule and deliver high quality customerexperiences through continuous quality checks and customer feedback loops, servicing over 250+ members with weekly 450+ reservation rates, daily store upkeep to make sure general facilities are clean and organized• Sales – managed a team of sales manager and 2 sales personnel to convert new-comers into members, established a basic CRM system to maintain member relations and discover potential customers, accomplishing monthly revenue of 250k+ RMB• Human Resources – interviewed and hired through online platforms, referrals, offline approaches, and headhunters, to build a team of 20+ people, established performance metric systems for receptionists, sales personnel, and instructors Show less

I conducted industry analysis on the American, Chinese, and Hong Kong cosmetics and skincare industry to help formulate investment pitch deck for cosmetic projects. I also constructed comparable valuation analysis from public companies to get average P/E, P/S, net margins, and net profit to project ROI for investments.