Sam Sun Email & Phone Number

中国 北京市区

China

Working as a key management member to take charge of full marketing function and Content related New biz for LeECO LeRee Co. Ltd.

Shenzhen

Reporting to global CMO and leading a team of 20+persons for all digital marketing works include-Arrange digital and social strategic planning and roll out to help key markets around the globe-Building digital marketing capabilities both in headquarter and key markets-Conduct key digital contents and application production for global key product launch campaigns.-Direct innovation workshop and initiatives within the organization-Elevate the collaboration between headquarter and key markets from digital marketing perspective.-Facilitate the information and deliverable change between HQ and affiliates by managing Global Information Center-Guide 10+ local markets on social media platform building and content creation and engagement tactics.-Hiring and empowering digital marketing talents around the globe.-Instruct Digital potential talent on a quarterly basis.-Jointly and on-site manage London Marketing Hub with digital and 360 Campaign management- Knowledge and avant-guard digital frontier practice compiling and sharing to all overseas markets -Synergize marketing Big data from various dimensions covering POE media channels to generate in depth insight and actionable advicesMajor project include:Flagship Product Digital Campaigns for Mate 7, P8, Mate S, Match and Mate 8;Marketing Big Data Platform Building;Overseas Fans Community Building;

•Identify and seeking digital business opportunity across the region.•Lead the planing and practice of digital initiatives and integrated marketing communication within the region.•Keep close track on the digital media and content innovation and proactively bring it to live for communication practice.•Product development, including the identification and management of local digital suppliers and partners•Play BAL role for Te Lun Su brand, Mengniu Group , functions as the key members in the brand board team to lead agencies of respective functions.Key Account Include: Mengniu, Telunsu, GSK, P&G, Standard Charted Bank, Amazon

China

•Develop and roll-out B-M’s digital business strategy•Develop and manage budgets, and manage the execution, measurement and reporting of digital and social media campaigns•Product development, including the identification and management of local digital suppliers and partners•Profitably identify and/or lead new business efforts from new or existing clients•Collaborate with local clients and account teams to develop digital, social media and integrated communications strategies and programs•Keep on top of digital and consumer trends, and assess new technologies to determine their appropriate fit for client needs•Direct local agency staff in the use of digital research and engagement strategies and techniques•Develop and implement employee training curriculum in digital media strategies and implementation for clients and agency staff•Contribute to agency global and regional digital marketing and PR activities, including speaking engagements, trade media articles etc.

conduct sales management within the territory, achieve team sale quota, negotiate with top agencies the yearly frame advertisement contract.

Beijing

1. In charge of the sales team management within North China region, which generates sales revenue by providing total marketing solution to the major automobile manufacturer. Main duties includes:2. Define and achieve exceed sales quota, and manage the overall sales budges within the region3. Recruit, Build, develop and manage a strong sales team by utilizing management tools like S.M.A.R.T., Time Management.3. Develop annual sales plan in support of organizational strategy and objectives.4. Direct implementation and execution of business policies and practices with major online ad. agencies.5. As part of the company management team, contributes to the identification and definition of services.6. Directly manage major existing client accounts and key prospects, and coordinate the management of all other accounts.Major performance:1. Achieved 20 million sales revenue within half a year in 2008(fr. Jun. to Dec.) by leading a 3 persons team. Achieved full coverage and in-depth solution selling for the clients within the region.2. Creatively combines on-target, professional and integrated BTL+ATL resources of Yiche to serve as a revolutionary platform of Branding + Promotion + End User Sales for clients.

Beijing

1. In charge of e-Marketing solutions including advertisement, ATL and BTL events cooperation and other value-added package for clients from Automobile and Logistic industry within North China Region. Work scope includes:2. Make sales calls/pitches/presentations to potential advertising clients.3. Maintain good and strong relations with all current and potential advertisers.4. Work closely with all related Web 2.0 teams like Blog, BBS, Mobile ect. for new product package to stimulate sales revenue.5. Conduct strategic cooperation with Olympic partnership clients under the instruction of VP and Sales Director.Major performance:1. Key Account Development Award 2006;2. Innovator of the Year, 20063. Top Sales in Year 2006, 2007