Sam Taylor Email & Phone Number

Dublin, Ie

Auckland, New Zealand

Christchurch, New Zealand

Auckland, New Zealand

Auckland, New Zealand

V Energy and Rockstar Energy brands

Auckland, New Zealand

Communications on V Energy brand

Auckland, New Zealand

Just Juice, McCoy, Citrus Tree

Auckland, New Zealand

A world leading Information and media company listed as one of the worlds most influential companies. • Managed key relationships with leading FMCG companies across a variety of categories..• Delivered actionable market, category, brand, and product specific recommendations to clients by incorporating and maximising both Retail Measurement data and Consumer Panel data. • Trained clients’ on services and software.• Worked across business units in order to fully meet client needs.

Christchurch, New Zealand

180 Degrees Consulting is the largest student driven consultancy in the world with branches in 14 countries world wide. I was in charge of acquiring new clients, maintaining relationships with current clients throughout the consulting process, and meeting with the team leaders of client projects on a regular basis. Under my responsibilities as President I was expected to attend monthly meetings with the International Executives of 180 Degrees Consulting, and have the final call on all decisions made within our branch in all areas of business, most notably working on sponsorship proposals to local business.

Christchurch, New Zealand

As the Consulting Director I was required to attract new clients and develop existing relationships. I was in charge of all the client accounts for our groups and responsible for selecting future team leaders and providing support to them when needed. This position required a lot of networking with local not-for-profits and a lot of interaction with clients. I was promoted to Branch President. Please see above.

Christchurch, New Zealand

I was the leader of a five person team conducting market research for our not-for-profit client. The research was about a proposed development for the new CBD of Christchurch, and our mission was to measure the level of interest in this development from the perspective of businesses and customers. We designed a quantitative survey which was completed by over 200 local residents, and we conducted face to face surveys with over 50 local business owners. I presented the findings of our research to a number of public sector organisations including the Christchurch City Council, Christchurch City Development Unit and the Christchurch Earthquake Recovery Authority.

Christchurch, New Zealand

As an intern with the College of Business I conducted stakeholder research on the internship programmes of the entire college. This resulted in me exploring three key stakeholders, the academic staff members, the students, and local businesses.I completed over 25 in-depth interviews with College academics, designed a quantitative survey for students that was completed by over 100 students, and I did a mixture of in-depth interviews and online surveys with local businesses. I then compared my findings from these three groups with the New Zealand best practice of internships by researching various different models online. The final report was then used by the College in the development of an improved internship business model.

Christchurch, New Zealand

This project was a part of my 300 level marketing course "Advanced Marketing Research". In pairs we were required to find our own organisation to work with and develop a research project which would span the academic year. We worked with Swanndri, one of New Zealand's premium rural brands that wanted to improve its image in the urban consumer market. We conducted two focus groups with urban groups of consumers and the ideas that were gathered from these sessions were used in the development of a quantitative survey. This survey addressed several aspects of Swanndri including their brand image, suitability of their products to urban consumers, and the media channels used to communicate with customers.On the theoretical side, we were taught statistical techniques using the SPSS software package and these included regression, correlation and chi square as well as the more advanced, factor analysis, cluster analysis, and discriminant analysis