-Creative direction for all the studio's games: ensuring that story, art, and audio serve the concept, harmonise with the gameplay, and fit with Talewind's tone, values, and strategy-Conceiving, pitching, and directing original IP for UGC platforms including Roblox, Everywhere, and The Sandbox—on which our game The Multiversity is the joint-highest-rated title-Narrative design for an overarching story and meta-game that unites Talewind’s titles—the Talewind Interactive Multiverse (TIM to its friends)-Narrative design, worldbuilding, and writing when required/the urge is irresistible-Concept development and creative direction for branded experiences-Ditto for marketing stuff: trailers, ads, websites, that sort of thing-Part of the leadership team, helping to decide strategy for the studio-Managing humans.

Doing most of the things above, except without the title.

Staff writer and narrative designer on Naomi Alderman's fitness game/audio drama. Which entailed: -Writing scripts that balance horror, humour and emotional oomph-Storylining 40-episode arcs in the writers room and individual episodes in the garret-Designing narrative for the game’s unique structure, e.g., a reason to run in every scene-Writing for existing characters and creating new ones-Conceiving, storylining and writing my own alt-universe spin-off series-Conceiving and writing ARGs: in-universe websites, phonelines, books and so on-Writing item descriptions, character bios and other miscellaneous odds/sods.

Cbeebies and BBC One | Space PiratesSix episodes of the BAFTA-nominated music/comedy series. E.g., 'Unplug your lugholes, don’t fear for your ears, you’re on board with the bravest of all buccaneers.'Cbeebies and BBC One | Gigglebiz30 sketches for the show about which The Guardian's Stuart Jeffries said this: 'boasts a punchline rate that Psychoville's mighty writers can only look on and despair.'Cbeebies | NumtumsA pastiche of heist movies full of film references and twists on genre tropes. Ideal for cinephile parents; less so for kids unfamiliar with The Sting (all kids).Cbeebies and BBC One | KerwhizzTwo episodes of the Wacky Races/gameshow hybrid, and the pilot from which the show was commissioned; sadly, Dominic the Confetti Yeti didn’t make the final cut.Discovery | Quest, Shed and Discovery Real TimeScripts for illustrious pipes: Huw Stephens (Radio 1), Christian O’Connell (Absolute Radio), Greg Davies (The Inbetweeners) and Dave Lamb (Come Dine with Me).BBC Radio 4 Extra | NewsjackTopical one-liners. This feeble effort got the most laughs: 'Psychological violence is going be made illegal, just like physical abuse. That's just adding insult to injury.'BBC Broadcast and Red Bee Media | the UKTV channelsShoehorning jokes for Dave and trivia for UKTV History into 15-second voiceovers—a concision boot camp. Voices included Phill Jupitus and Norman Lovett (Red Dwarf).

The British Library and Herb Lester Associates | Writing London Researcher, writer and editor of an annotated map of literary London, distributed at the library's recent exhibition of the fusty yet charming anachronisms known as 'books'. Herb Lester Associates | a Calendar of Interesting EventsFor instance, The Bridport Hat Festival: 'A day's homage to the innovation that truly separates man from monkey: no macaque has yet constructed an acceptable trilby.'ITV | the TransformationTranslating internal communications from corporate newspeak into words a human being might conceivably say/read. The results went to all 4,000 drones. Sorry: staff.Netplay TV | Supercasino, Challenge Jackpot and STV Casino Dabbling in the dark arts of using rhetoric to separate people from their money: magazines, newspaper advertorials, websites & a book on the history of gambling.

BBC | Make it DigitalCopy, names and slogans for games teaching young people to make digital things. It’s easy, nan. Just stick a straw through the shell and slurp up the albumen.Channel 4 and Airlock | BattlefrontSole copywriter for two seasons of the internet/television mongrel and awards magnet, which won a Digital Emmy, a Banff and a BAFTA nomination.The Trainline | the Trainline EuropeEstablishing tone of voice before writing enough copy to fill seven internets on the marvels of continental rail travel and the toilet perils of the tilting Pendolino.Russian Standard Vodka and Bauer Advertising | Meet the Russian Standard Site editor, researching and writing features on Russian film, music and popular culture for the Empire, Q, Kiss and Grazia websites. Conclusion: they peaked with Tetris.Direct Line Insurance and 4 Creative | Straightforward ThinkingResearching and writing amusing household and automotive tips for a microsite hosted on channel4.com. Most can be boiled down to 'problem? Use a potato'.Nokia and Airlock | The ConnectionCopy for a site designed to trick mobile phone salesmen into thinking they're playing games when really they're learning about handsets. Devious.Original Travel and Airlock | Originaltravel.comStyle guide and copy for a travel company staffed by ex-Condé Nast writers. I didn't mention that my most daring foreign escapade to date was hiring a pedalo in Rhodes.T-Mobile and Bauer Advertising | Stretch ItA vaguely disturbing name for the Groupon-a-like of which I was site editor: sourcing and writing about discounts and deals for Empire, FHM, Heat, Arena and Kerrang readers.