Senior Manager Products And Partnerships
Pakistan
Introduced "Viya," Pakistan's first digital product focusing on family planning and sexual reproductive health. Viya is a bilingual chatbot accessible via multiple channels, aiming to educate men and women about their reproductive health.- Implemented a $1.1 million USAID project over a year, educating 100,000 youth and adults on sexual reproductive health in Pakistan. - Led the development of Pakistan's first omni-channel chatbot in two languages, engaging 120,000 users within the first three months with an 80% customer satisfaction rate. Targeted youth and adults with diverse personas to educate them on sexual reproductive health.- Established the first Health-Tech industry partnership network, collaborating with government, NGOs, tech start-ups, FinTech, and enterprises to advocate for sexual reproductive health education and services in underserved areas.- Executed a successful end-to-end digital marketing campaign, including UI/UX design, use cases, user personas, digital media, and branding, targeting Gen Z on digital platforms for effective education.- Effectively managed regional teams, donors, external agencies, and technology partners to oversee procurement, contracts, budgets, scope, and project activity reporting, ensuring audit readiness.