Samantha Erasmus Email & Phone Number

Gauteng, South Africa

South Africa

South Africa

I was selected for this role based on my digital experience. My role is to grow the branding business through a digital lens ensuring that the agency delivers on its strengths but provides a service that is digitally led for a future-fit client. New Business Development:• Ensure revenue growth• Establish clear new business plan across categories • Acquire new business from existing clients• Build relationships within the group company to sell digitally led branding solutions to their customers • Meet financial targets and monthly reporting • Status updates on new business opportunities at monthly leadership meetings • Present business credentials and proposals• Prepare for requests for proposals (RFP’s) and procurement negotiations Customer Relationship Management • Ultimately responsible for client satisfaction, regular interaction and communication• Identify new business opportunities and ensure the financial growth of existing clients• Provide proactive solutions as well as strategic insight and value Financial Management • Strive to achieve and surpass monthly budgets• Assist with setting budgets and targets • Ensure net profit margins of 30% on average across all projects • Ensure expenditures are within budget• Regular financial reporting and updates Operational Management • Review and refine operational processes continuously to ensure optimal efficiency across the business• Reconcile all completed projects ensuring optimal profitability • Strive for an on-time, excellent quality and within budget delivery• Responsible for sourcing freelance resources • Motivate the team to maintain high levels of energy and a positive mindset• Fostering a culture of communication amongst group businesses in order to maximise opportunities for collaboration • Weekly team meetings and feedback• Report on team delivery at monthly leadership meetings

South Africa

Promoted to this role from (Acting) Group Account Director, I am responsible for profitability and growth of my account portfolio, driving delivery of revenue against forecast, maintaining key client relationships, and strategic decision-making. Focus Areas:• Presenting new business credentials and proposals, and preparing for requests for proposals (RFP’s)• Revenue forecasting and accountability• Maintaining and fostering relationships with key accounts and internal clients • Building strong and committed teams that deliver both creatively and strategically • Understanding the client’s brand and executing their vision • Handling multiple projects and clients in tandem, and leading project delivery with efficiency• Forward planning and proactive assignment of workloads within the business and within my team• Formulating strategic decisions that encourage growth opportunities, client retention, and content staffManagement:• Planning, directing and overseeing the operations of Account Directors, Account Managers and Project Managers • Managing multiple projects and personnel within my client cluster • Overseeing new employee on-boarding, KPI career development plans and opportunities • Delegating responsibility and checking in for regular feedback • Inspiring the team to take ownership for their own goals and roles within the company • Leading employees through counselling, performance management and disciplinary codes• Communicating regularly with the Managing Partner on client cluster status, addressing any issues, and suggesting corrective solutions• Leading new business conversations in the absence of, or together with, the Managing PartnerHead of the client service team and taking full responsibility for project delivery, I manage scope creep, provide regular status updates (internally and to the client); problem-solve in collaboration with the development team and Tech Lead, and am ultimately accountable for project revenue.

South Africa

Responsible for project management, internal account management, client retention, expectation management, and overall budgetary and financial control.Project Management:• Managed project teams comprising designers, copywriters, social media and online reputation managers, analytics, media teams and development teams, from pre-planning to post campaign wrap-up• Collaborated with analytics and media in the formulation of business and marketing strategies• Managed multiple digital projects and personnel• Coordinated presentations for project justification and business casesWork Procedures:• Ensured that briefs were accurate and clear• Propelled and managed conceptual work in the development of digital solutions• Assisted in the completion of tasks• Established and governed critical paths per projectClient Service Management:• Developed and maintained client relationships• Acquired a complete understanding of each client’s business• Compiled presentations for cross-selling• Generated and led new ideas• Procured and managed alternative creative organisations to meet clients’ needs• Managed client expectationsDeliverables/Agency Output:• Accepted accountability on behalf of the agency for the quality of deliverables• Checked that deliverables answered to the brief and executed any additional revisions• Supported agency outputTime Management:• Tracked the status of project deadlines, including time management of external creative organisations• Responded promptly to requests Financial Management:• Controlled overall account budgets• Ensured client payments were received within the prescribed timeframes• Created and administered monthly recons for all client accounts• Supported budget planning by obtaining and checking quotes• Checked invoices against quotes and budgets• Compiled accurate revenue forecasts and took accountability for delivery against forecast• Costed all client projects• Set up and managed client retainers

South Africa

Promoted from Client Services Manager, responsibilities in this role were in line with those executed in my role as (Acting) Group Account Director at Joe Public United, including taking ownership of the following:Key Projects:Overall project responsibility for execution of three projects on time and within budget, accountability for service responsibilities on all three, and acting as primary client contact:• Discovery Health UX and UI new website design for the following business pillars; Discovery Health, Discovery Insure, Discovery Life, Discovery Financial Services and Discovery Vitality.• Standard Bank Youth website and mobile site development. • Edcon Tom Tailor activations kiosk development, that enabled a customer to stand in the kiosk and try different clothing items virtually, post their look to their social media platforms, and hopefully purchase the item of clothing in-store.

South Africa

Responsible for strategic planning and strategy alignment, business process compliance, client portfolio growth, and the delivery of superior customer service. Project Management:• Maintained agency/client relationships• Ensured alignment of the agency output strategy with the overall business goals of the client• Interfaced with clients on a regular basis and oversaw the productivity of agency resources• Ensured that advertising strategies were clearly defined, approved by clients, and understood by creative and analytical teams• Delivered a high response time and service experience• Performed as an instrumental team player on pitch workAccount Management:• Assisted in the delivery of services to client• Ensured a proficient workflow• Forwarded recommendations and growth opportunities to clients• Achieved portfolio growthBusiness Processes:• Complied with all agency business processes, agency inquiries, and internal controls• Worked alongside the Client Service Director in creating an overall marketing and strategic plan for each client• Compiled proposals and engagement strategies• Proactively provided clients with the maximum amount of added value• Retrieved client briefs, for analysis in collaboration with the client• Acquired background knowledge through research and field work, to produce relevant briefs with well-documented input, production materials and support data, for internal teams • Coordinated with departments to determine timelines from production through to final approval • Attended client presentations and provided contact reports• Facilitated client status meetings and followed up with contact reportsInformation Technology/Systems:• Made use of client service support systems• Effectively updated client tracking “snags” systems prior to going live• Ensured compliance to the Chase systemReporting:• Ensured that contact, status, minutes and financial reports, were accurate and delivered timeously

South Africa

* Point of contact to corporate E-Business* Work with Senior Management on short-term and long-term targets* Communicate the roll out strategy of Hilti Online to the Market Organization and to the Account Managers* Set up the base for Hilti Online and the Online Catalogue within the system STEP X* Work on the roll out strategy and provide training to the Account Managers and their customers

South Africa

South Africa

Bachelor Of Arts - Ba, Marketing Communications

Grade 12

Activities and Societies: Public Speaking - 1st Team, Debating - 1st Team, Hockey, Choir I was in the first team for public speaking.