Samantha Smith Email & Phone Number

Dublin

Dublin

Finnstown Castle Hotel is located in Lucan and has 96 bedrooms. An extremely busy hotel, this hotel gave me fantastic insights into the corporate, events and wedding industries. My duties included but were not limited to:• Revenue and sales management operations, procedures and best practices• Identify new revenue and sales opportunities• Provide daily, weekly and monthly KPI reporting• Optimise and expand distribution partnerships• Forecasting revenue performance• Analysing booking patterns and market trends• Monitoring competitor performance• Effective yield management• Management of all group and corporate sales• Monitoring of SEM & PPC campaigns and budgets• Creation of newsletters and analysis of performance• CRM content management and SEO practices

County Dublin, Ireland

Best Western Hotels & Resorts operates about 4,200 hotels globally. I reported directly to the Managing Director and supported the Revenue Managers and Hotels as well as managing marketing campaigns. My duties included but were not limited to:• Overseeing online marketing promotion and special hotel offers within Ireland & Africa• Assisting in solicitation and loading of rates for the hotels • Pick up analysis on hotels internationally • Responsible for Best Western Rewards loyalty club through the production of online CRM newsletters for leisure, corporate and staff communications• Increasing club memberships by communicating relevant information and revenue growth in coordination of special offers and promotions• Creation of email templates, graphic design, and marketing offers• Manage newsletter databases, subscription, and list segmentation to create target groups• Production and distribution of regular press releases• Evaluating newsletters and online campaign performances by analysing data and identifying trends• Monitoring, reporting and analysis of Google Analytics, Google Search Console and Google AdWords to determine booking trends• Creation of landing pages for newsletter campaigns• Managing the Best Western website the development website and members website• Ensuring the website coincides with seasonal rates and rate parity to OTA's• Optimising websites and updating metadata, meta content, keywords, and general S.E.O • Reporting of revenue generated through all distribution channels and analysis of revenue trends• Responsible for social media accounts and daily activities integrated into the overall online marketing objectives• Attending and participating at trade shows as and when required• Reviewing and reporting on the costs of doing business against revenue delivered to hotels

County Dublin, Ireland

The Grafton Capital hotel has 75 bedrooms located in Dublin City Centre at Lower Stephen Street. I reported directly to the General Manager and worked in a small team. Working in a small team gave me a lot of responsibilities and I truly learned a lot in terms of Revenue Management. I enjoyed Revenue Management so much that I went to study Revenue Management in DIT whilst working here. My duties included but were not limited to: • Printing daily reports and updating pick up reports• Comparing and analysing weekly forecast reports alongside the General Manager• Managing distribution channels for close outs and updating inventory• Recording contracted agents, allocations and release periods• Reviewing room rates in the absence of the Revenue Manager and updating all distribution sites in accordance to demand• Responsible for all ledger accounts, ensuring relevant back up corresponds with invoicing• Responsible for all payments and bank lodgements, relating to the weekly business intake of the front office• Ensuring chases are done well in advance• Printing comment reports and ensuring all special requirements are met• Utilising guest's history files for personalised service on arrival• Managing all petty cash receipts• Creation of front office rostering, according to occupancy demands and requests• Ensuring all post codes are posted to the correct code account so that revenue figures are recorded precisely

Dublin

Fitzsimons Hotel has 22 rooms overlooking Temple Bar. My duties included but were not limited to:• Responding to leads and booking requests• Processing room reservations• Managing rate control, availability, booking engines, third party websites and internal websites• Acting promptly to resolve any over bookings that may occur• Maximising room revenue and occupancy percentage through efficient yield management• Observing relevant competitor information and market trends to initiate changes to services and rates as appropriate• Dealing with group requests and rooming lists• Ensuring that every effort is made to secure repeat business• Rostering for all reception staff• Training in new receptionists• Handling customer concerns

Bachelor Of Arts - Ba, Marketing & Digital Marketing

Activities and Societies: I began to study for my Degree in September, 2017. I have really enjoyed it ,it has been great to get.

Diploma In Advanced Digital Marketing, Marketing, Distinction

Activities and Societies: After I completed the Diploma in Digital Marketing, I went on to do the advanced level as I thoroughly enjoyed.

Diploma In Digital Marketing, Web Page, Digital/Multimedia And Information Resources Design, Distinction

Activities and Societies: Working in Best Western gave me a lot of exposure to Digital Marketing. Some of my KPI’s involved managing.

Diploma In Social Media Management., Communication And Media Studies, Distinction

Activities and Societies: The introduction into Social Media Managemnet showed me how to run Social Media campaigns successfully..

Certficate In Revenue Management., Hospitality Administration/Management, Distinction

Activities and Societies: After years of working in the Hotel Industry I wanted to learn more about Revenue Management. Revenue Management.