Samantha Castillo

Samantha Castillo Email and Phone Number

Director of Social Media at Budsies @ Budsies
boynton beach, florida, united states
Samantha Castillo's Location
Greater Minneapolis-St. Paul Area, United States
Samantha Castillo's Contact Details

Samantha Castillo work email

Samantha Castillo personal email

n/a
About Samantha Castillo

I am a passionate marketing professional currently working as the Social Media Manager at Budsies & Petsies. I love marketing because I believe that it touches every part of your day. I love creating content and working on projects that speak to an audience and cause them to feel a certain way. I enjoy sharing uplifting and positive stories, videos, and pictures to as many people as I can.

Samantha Castillo's Current Company Details
Budsies

Budsies

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Director of Social Media at Budsies
boynton beach, florida, united states
Website:
budsies.com
Employees:
12
Samantha Castillo Work Experience Details
  • Budsies
    Director Of Social Media
    Budsies Jan 2023 - Present
    · Oversee social media management and creation for 4 brands within the Budsies family of companies (25 total social media accounts)· Develop annual social media strategy & lead the social team to ensure social campaigns run smoothly year-round· Manage our Influencer & Affiliate partnerships through organic and paid product collaborations· Create content for our social media pages to promote engagement, web traffic and conversions· Concept, Edit, and Post videos that receive up to 50M views· Track web and social analytics through Google Analytics and Sprout Social
  • Budsies
    Social Media Manager
    Budsies Jul 2021 - Jan 2023
    · Executed social media campaigns for the Budsies family of companies· Created strategy for and plans digital marketing campaigns· Tracked web and social analytics through Google Analytics· Ideated and created marketing content and copy for two company websites· Collaborated with in-house Public Relations team for media outreach of our brands· Managed collaborations with media companies and influencers to provide content regarding the Company's services
  • The Buntin Group
    Associate Social Specialist
    The Buntin Group Mar 2020 - Jul 2021
    Nashville, Tennessee, United States
    · Responsible for managing and creating content under the guidance of senior members of the team, ensuring that content is strategic, thoughtful and high-quality.· Drive ideation for specific executions (copy, design and other interactive opportunities) Creative partners and Content & Experiential Strategist.· Engage with community to build brand rapport and address customer concerns/complaints. · Perform audience and platform research to remain up-to-date on client initiatives, industry trends and best practices.· Pursue new opportunities to create original “social” experiences to connect brand and consumer. · Pull analytics, make thoughtful recommendations and present client reports in conjunction with the (Sr.) Content & Experiential Strategist. · Make recommendations in conjunction with the (Sr.) Content & Experiential Strategist for promoted social content and track budgets and targeting in conjunction with Channel partners.
  • Inspire Kindness
    Social Media Specialist
    Inspire Kindness Mar 2019 - Jan 2020
    Greater Nashville Area, Tn
    · Built and executed social media strategy· Created and implemented social media editorial calendar and syndication schedule· Generated, edited, published, and shared content· Analyzed analytics to gain insight for optimizing social media traffic, demographics, and conversion· Created reports on community management and social media performance· Built connections with community members and potential influencers· Moderated user-generated content and messages appropriately, based on company and community policies· Stayed current with the social media trends, best practices, and tools· Collaborated with other team members to manage company reputation, coordinate promotions, and increase reach
  • Budsies
    Social Media Manager
    Budsies May 2016 - Mar 2019
    Boynton Beach, Fl
    · Executed social media campaigns, including creation of promotional materials and creatives, for two separate company social media pages· Created strategy for and plans digital marketing campaigns· Tracked web and social analytics weekly, monthly, and yearly with Google Analytics· Ideated and created marketing content and copy for two company websites· Collaborated with in-house Public Relations team for media outreach of our brands· Wrote blog articles and evaluated guest blog contributors· Solicited and selected images and video from customers to distribute to the Budsies' online marketing platforms· Managed collaborations with media companies and influencers to provide content regarding the Company's services· Lead the merchandising of celebrity figures· Created campaigns for artists to sell their own products through our website· Managed professional photo shoots
  • Dermaka
    Marketing Specialist
    Dermaka Apr 2015 - May 2016
    Palm City, Florida
    · Created and tracked Google Ads through the use of Google AdWords and Google Analytics· Designed mail and email marketing campaigns· Followed-up and responded to customers post-purchase· Organized and update spreadsheets of current and prospective buyers· Updated patient newsfeed daily· Communicated with vein doctors across all 50 states· Marketed multiple medical clinics through the use of social media
  • Best Buy
    Sales Associate
    Best Buy Aug 2015 - Jan 2016
    Bloomington/Normal, Illinois Area
    · Sold products in various departments such as Home Theater, Appliances, Gaming, and Car Audio· Sold on average $550 an hour while working· Troubleshot various issues with customer's electronics· Helped customers find solutions that best fit their needs
  • Illinois State University
    Marketing Intern
    Illinois State University Aug 2014 - May 2015
    Bloomington/Normal, Illinois Area
    · Promoted Revel U collegiate magazine around campus with giveaways and events· Planned a large-scale event for launch of the magazine· Created relationships with local businesses for sponsorships
  • Illinois State University
    Teaching Assistant
    Illinois State University Aug 2012 - Dec 2012
    Bloomington/Normal, Illinois Area
    · Assisted the professor in putting tests together· Graded exams taken by up to 175 students· Proctored students during examination times and answered questions when necessary
  • Goodrich Quality Theaters
    Cashier/Usher
    Goodrich Quality Theaters Oct 2009 - Aug 2012
    Peoria, Illinois Area

Samantha Castillo Education Details

Frequently Asked Questions about Samantha Castillo

What company does Samantha Castillo work for?

Samantha Castillo works for Budsies

What is Samantha Castillo's role at the current company?

Samantha Castillo's current role is Director of Social Media at Budsies.

What is Samantha Castillo's email address?

Samantha Castillo's email address is sg****@****oup.com

What schools did Samantha Castillo attend?

Samantha Castillo attended Illinois State University, Dunlap High School.

Who are Samantha Castillo's colleagues?

Samantha Castillo's colleagues are Jonathan Kreh, Rhaimari Gonzalez, Melissa Shernoff Heist, Carli Monashkin, Catherine Dimaio, Aaron Downing, Stephany Aguilar.

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