Samantha Holmes Email and Phone Number

Oversee all creative decisions and design for MIT-based start-up working to increase adoption of solar energy by optimizing aesthetics, allowing it to integrate more fully into the urban landscape. Prepare all necessary design documentation, from wireframes and web design through client presentations, print collateral, and all branding assets.

Worked closely with account, creative, and technology to generate websites and mobile experiences designed to increase discoverability of site content while pointing users to key areas of focus for the client. Generated comprehensive wireframes, workflows, and requirements analyses for web development, interfacing with designers and developers to ensure accurate implementation.

Manage content strategy and creation for international mosaic arts publication: identifying article topics and authors, drafting and editing content, and overseeing all translation, layout and production.

Created cohesive user experiences for digital projects, determining information architecture (website structure, page layout, and individual component behaviors), content strategy, and consumer pathways.

Worked closely with client and internal design and technology teams to define optimal user experience and interaction design for client projects. Designed and moderated user testing to generate primary insights and refine digital and product designs, identifying necessary adjustments and/or conceptual directions.

Founded and managed all aspects of online and print publication "design mind", recipient of the 2009 AIGA Annual Design Award.