Ownership of Telstra’s Hyperconnected Digital Business solutions (SasSS, Network, Cloud) and AI DemandGen Campaigns across ANZ, SEA markets, as well as with North America and EMEA customers with APAC requirements. Responsible for driving lead generation initiatives to build robust sales pipeline and revenue growth for the Enterprise account and alliance partners segments.• Developing and executing data-driven multi-channel marketing campaigns that successfully engage GenAI and Data IT / Business personas• Spearheading digital transformation initiatives that modernize marketing strategies and processes to meet or exceed business KPIs related to Return on Marketing Investment and operational improvements• Setting the strategy in strong partnership with sales leadership and executing all activity across enterprise customer segments.• Create strategic framework to deliver partner-initiated pipelines.• Developed thought leadership messaging and content regionally for a diverse range of personas and initiatives.• Driving cross-collaboration across business units and key decision makers, working towards delivering key organizational goals.

Overall responsible for growing profitably for StarHub Enterprise Segment (current focus – 5G) by actively developing and executing brands go-to market campaigns. Increase brand awareness in the enterprise space by creating and executing the right brand message and positioning. Strategize and achieve marketing target by ensuring excellence execution in programs.• Key Brand Custodian across Enterprise Business Group brand in all segments• Develop, plan and execute go-to-market strategic plans into marketing communication strategies leading to increase product and services visibility, sales, brand loyalty and improving customer experience• Develop through-the-line communication strategy though traditional and digital comms based on data-driven and segment focused strategies with accountability on the effectiveness and efficiency of the communications.• Develop, execute and drive 360 integrated digital marketing strategies and responsible for content creation on LinkedIn (StarHub Business Page)• Planning and executing a range of corporate events with clear goal and objective to create opportunities for StarHub executives and leaders to engage with C-Suite customers and generate awareness and interest in StarHub products and services. KEY ACHIEVEMENTS• The Loyalty & Engagement Awards 2020 by Marketing Magazine – 2 Silvers: Best Engagement Strategy (B2B) and Best Use of Relationship Marketing (B2B).• Developed a localised content video - A Towkay’s Secret 5Cs, targeting at SME business owner tailoring to their pain points and highlighting the benefits of having a StarHub business mobile lines and how they can purchase via SMB online store

Overall responsible for B2B2C marketing (Corporate Individual Scheme) and promoting Enterprise Business new mobile services and value-added services to support business growth. • Develop sustenance marketing strategies and plans offering appropriate core services and value-added service. Ensuring each execution yields the desired ROI by developing lead generation programs such as ATL advertising and outreach program BTL, actively engaging the latest digital platforms.• Acquisition Marketing, Integrated Digital & Content Marketing• Determine product positioning and drive adoption of identified product/solution to the segment across all channels• Develop Innovative strategy for direct consumer programmes in order to drive customer retention

• Responsible for full spectrum of marketing - the 8 Ps. Product, Pricing, Place (channels), Promotions (A & P), Process, People (management), Physical Evidence• Responsible for Hyundai’s revenue target, overall marketing strategies: developing concepts for branding campaign, marketing communications, advertising / promotions / events and Public / Media Relations, partnership/sponsorship• Work closely with media and creative agencies on all creatives for above-the-line and below-the-line advertisement with execution of retail marketing activities• Plan and execute marketing strategies to acquire leads, segmentation marketing to drive the number of sales by customizing special deals, customer retention / loyalty programs, and increase product and brand awareness• Strategic planning to drive revenue and business growth, meet sales target, conceptualize products offerings, creating brand campaign via online and offline mediums• Develop integrated digital marketing strategy to improve on the effectiveness of reaching out to right target audiences • Develop Marketing calendars to ensure consistency with brand’s strategic direction• Make good relationship with businesses to propose partnership and collaboration for campaigns and promotion• Plan and execute campaigns to drive sales performance and enhance brand awareness. E.g. product launches, customer engagement program, marketing events to bring in new leads• Responsible for marketing lead data analysis and reporting• Tracks sales performance via test drives • Plan and co-ordinate marketing collaterals i.e product brochures/mailers for sales team • Support sales team with marketing communication materials • Manage database for CRM activities and campaigns management • Work closely with media for PR segment

Develop and implement service marketing programs and campaigns to drive sales to achieve performance target and to meet company goals• Develop marketing communications plan to enhance the brand awareness and support campaigns and programs• Managing digital marketing (social media) planning and build social communities and create awareness using social media platforms and website• Monitoring strategies, preparing performance reports of post promotions, measurement of ROI on past activities and making suggestion to contingency program for remedial variations• Preparing monthly revenue report to monitor on sales performance and KPI set against target. • Assisting in tracking of press releases, advertisements response and assessing results of marketing campaigns• Understanding of Search Engine Marketing - using web analytics (Google Analytics) to track web traffic and conversion rates• Source for strategic alliances and tie-up with external brand partners to support our branding activities / marketing events• Plan and manage marketing budgets independently to meet the project objectives• Executing a wide variety of details that involve direct mail, email broadcast campaigns, marketing events, media advertisement, promotions, joint promotional exercise with appropriate organisation, online marketing and other marketing plans• Analyse market/industry trends and develop innovative business solutions• Leverage on consumer insights gleaned from customer data to develop new product ideas and enhance product innovation• Assist in ensuring the implementation of product launches plan, pricing, competitive analysis, promotions, media plan and brand specific activities for new products & services to existing customer base and to the public• Studying of market positioning (pricing, features, promotions, etc.) of new products• Web management including website revamp, covering updates, new posting of contents, look and feel in terms of user friendly.