Samantha Ooi Email and Phone Number

● Spearhead strategic initiatives to drive business growth and expansion, leveraging market insights and industry trends to identify new opportunities and partnerships.● Lead the development and execution of partnership strategies, collaborating with internal teams and external stakeholders to establish mutually beneficial alliances and drive business synergies.● Implement robust performance monitoring frameworks to track key metrics and KPIs, analyzing data to identify areas for improvement and optimization, driving continuous enhancement of business development initiatives.

● Collaborated with 6 property agencies to identify effective marketing channels to optimize sales performance.● Implemented a comprehensive Master system to track sales conversions and promotion package performance, enabling in-depth data analysis for actionable insights.● Quantified issues into monetary values, enabling management to make data-driven decisions.● Developed persuasive marketing strategies, and negotiated agreements with squatters for a smooth resolution.● Utilized Excel-based systems to track inventories for different facility centers, optimizing supply chain operations and reducing costs.● Defined comprehensive job descriptions for the Sales Admin and Operations Executive roles for future projects.● Set performance expectations for the Sales Admin, focusing on accurate sales order processing, customer inquiries handling, and data management.● Worked closely with management to align the roles with organizational goals and objectives. Fostered accountability and excellence within the team by setting clear performance expectations.

● Handled over 8 EU and SEA accounts, worth between USD$ 50,000 to USD$ 200,000, by proactively seeking and cultivating sales leads through cold emails and introductions.● Enabled the business development team to forecast future seasonal sales, taking into account product models, colors, and sizes by conducting data compilation and analysis utilizing Excel.● Analyzed sales reports from distributor partners to ensure a healthy sell-in and sell-through to maintain the minimum order schedule and optimize revenue generation.● Spearheaded the onboarding program for partners, crafting a comprehensive 12-week Game Plan that simplified the onboarding process, fostering a seamless transition for new partners.● Leveraged Figma and developed marketing assets, including Lumos Product Catalogue, Product Tech Specs, Case Studies, and POP Displays, enhancing brand visibility and customer engagement.● Created an Excel system to track outstanding payments, deliveries, and estimated arrival time, ensuring efficient communication between internal and external stakeholders, thus facilitating smooth business operations.

● Led the expansion of our OEM product offerings across the EU market by understanding the range of products carried by international resellers, resulting in a higher sales conversion rate.● Spearheaded the implementation of the Reseller Tier Program for Magic Mirror by setting up the minimum order schedule, benefits for each tier, and marketing requirements for each tier.● Compiled user reports and transformed data into engaging PowerPoint presentations that allowed clients to grasp market trends and make data-driven decisions.

● Led the expansion of local resellers, nurturing the growth from 8 to 20+ accounts, by strategically targeting audiences that align with our Asian brand profile.● Designed and executed sales packages that yielded 150K in sales, by meticulously evaluating their effectiveness to identify winning features (through A/B Testing) and optimal channels for future campaigns.● Streamlined internal operations and created an efficient commission tracking sheet to ensure transparency and track timeliness in commission payouts.● Learnt about cost and margin optimization to strike a balance between profitability and competitive pricing